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A successful business is 20 percent hard work and 80 percent promotion. Businesses that are advertised have more chances of being noticed than brands with less consumer exposure. In order for products or services to come across to the public, the end-user must be convinced that the brand is the…

When it comes the marketing game, business owners have to really wise up in the medium and materials that they use to push their brand. Sometimes, the most effective method doesn’t really come in the form of extravagant gimmicks, but in the shape of little tokens instead—these little tokens, which…

If brand awareness could only grow on trees, then all business owners would enjoy the benefits of getting new customers day in and day out, but it doesn’t. This is the reason why companies, big and small, work hard to increase awareness for their brand and ultimately, their sales. What…

With so many businesses vying for that highly-valued customer attention, entrepreneurs need to be more effective with their marketing strategies. They try every possible means of grabbing their interest, from creating glitzy websites to giving away downloadable e-books, white papers and programs. But no matter how much technology has made…

Sometimes it’s the smallest details that really count, especially for your business. In the world of entrepreneurship, it’s always a matter of marketing and promotion in order to make your brand stand out for customers to take notice amongst tight competition. Besides dishing out on extravagant and expensive gimmicks, you…