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While marketing trends evolve, promotional products remain integral to many successful advertising strategies. These products have a long – and successful – history in the US, and they are still highly desired by most consumers. This success likely has to do with the ability to take something away from an interaction.
On a global scale, approximately 85% of people who are given a promotional item will remember the advertiser or company that gave it to them. Selecting the right item is key, though, as nearly three-quarters of individuals say that a brand’s reputation is reflected in the quality of the promotional products they receive.
The reality is that while many marketers have overlooked the importance of promotional products to favor digital advertising, it remains a robust industry and an effective marketing tool. The market for promotional items in North America alone is valued at over $26 billion annually.
Since selecting the right promotional items is key for any company, it’s worth noting that businesses in the hospitality industry would use items that are far different from other industries, such as engineering firms.
Within the hospitality industry, several great items will grow in popularity or remain popular throughout 2024. These include:
- Custom matchbooks: While it may be tempting to think that matchbooks are a promotional item that was only used in the past, this couldn’t be further from the truth. A robust segment of the population still collects matchbooks, and in addition to this exposure, almost every home in the US still has a matchbook in it. Whether it’s there for emergencies, camping, backyard fires, barbecues, or just because, matchbooks are still highly popular with consumers. They are a cost-effective way to get a ton of exposure. Additionally, they are small and easy to distribute. But most importantly, they leave your customers with something they can take home that displays your logo and brand. With many different styles and colors of matchbooks available, you can be sure to select something that will help your business stand out from the rest. This reminder of your company can pay off hugely over time as they will be reminded of a pleasant experience – and one they may want to relive by returning to your establishment. Customized matchbooks are ideal for spreading brand awareness.
- Custom drink coasters: Fewer people walk away from an establishment with coasters than matchbooks, but these items are still a great way to promote your brand. There is a niche segment of collectors of these items, but generally speaking, most people leave the coaster when they leave your business. However, whenever they grab their drink, they are reminded of your company and logo, which is a great way to keep it at the top of their minds. Like matchbooks, custom drink coasters are also a cost-effective way to create something unique that boosts customers’ experiences when patronizing your business.
- Custom toothpicks: Similar to drink coasters and matchbooks, custom toothpicks are a cost-effective advertising strategy that can pay off hugely. While most restaurants have a toothpick dispenser at the host station, you can go one step further to create custom-wrapped toothpicks or toothpick boxes. These items allow your patrons to take something away from their experience and keep branded merchandise with them. Further, they may want a few extra to take with them to restaurants that don’t offer this as an amenity. It won’t be long before you find some customers are coming back just because you are going that extra mile to deliver a superb customer experience. These items may seem small, but the small touches distinguish great establishments from the rest of the competition.
The upcoming year is likely to be huge for promotional products. Undoubtedly, these items are an incredibly effective way to reach new customers who may see the item carried by a friend or acquaintance. They are also great for keeping your business at the top of the mind for existing customers, which can increase your average traffic and ultimately help you achieve long-term success.
Don’t skip out on promotional products in your advertising plan. These products are among the best ways to link you and your patrons directly. And they are great for growing your brand awareness in the community. To learn more about selecting the right promotional products for your business, contact Wagner Match today!
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.
