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In today’s marketing climate, it can be challenging to differentiate your business from competitors. Consumers have a lower tolerance for ads, whether they are digital or physical. Savvy business owners are looking for novel ways to reach new customers and keep repeat customers. Custom matchbooks are an ideal marketing tool as they can offer many benefits for businesses.
The Benefits of Custom Matchbooks
When you start focusing on marketing opportunities, custom matchbooks provide a variety of benefits. Among these benefits are the following:
- Providing a way to build your brand recognition easily: One of the challenges many companies face is building up their brand recognition. Yet, this reputation is vital, especially for companies that cater to a defined geographical range, such as restaurants. You need a way to get your name and logo to become easily recognized by potential patrons. Matchbooks are a great way to create branded material that can be carried with an individual and shared with others. These portable and valuable tools are better than business cards or other items because someone will often carry matchbooks until they have used all of the matches, meaning they are constantly reminded of your business for a period of time. The more matchbooks you give away, the more people will carry them, helping your brand recognition grow within the community. Combined with a solid reputation for good service and products, this strategy is a great way to boost your business and attract new customers.
- You can showcase your business’s creativity: Because matchbooks are easy to customize, you don’t have to stick to just a logo or name as the design. You can get as creative as you want. Frequently, the more unique the content is, the more customers will enjoy it. You can quickly develop a cult following for your business with creative matchboxes. Additionally, they may be sought after by collectors of matchbooks. These appealing aspects of matchbooks can also help you build up your brand and attract new customers while boosting your repeat visitors.
- Differentiation from competitors: Many people believe that matchbooks are associated with upscale businesses, such as high-end restaurants or bars. But they don’t have to be restricted to these businesses. The reality is that custom matchbooks are so easy to design and order that they can work for almost any type of business. In many instances, it allows you to offer something to your customers that the competition may not have. These unique marketing items are a great way to demonstrate to your clients or customers that you are willing to go a step further than your competitors to provide greater convenience to them. This type of marketing is incredibly valuable in terms of fostering customer loyalty and generating more word-of-mouth referrals. Moreover, since custom matchbooks are extremely affordable, they are a great way to make your advertising budget go further than you can achieve through other methods.
To learn more about the ways custom matchbooks can benefit your business and help you achieve your marketing goals, contact Wagner Match today!
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.