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Did you know that we’ve been using matches since 1826?
Whilst technology has come a long way since then, matches are still going strong as a simple but effective way to produce a flame.
With matches being a popular item, it makes them the perfect tool for marketing your business or even just promoting your own personal brand.
Read on as we take a look at how to use custom printed matchbooks.
What Is a Custom Printed Matchbook?
A custom printed matchbook is exactly what it sounds like. It’s a book of matches where the book’s surface has been printed. The printing can be customized to anything you wish, such as your company logo, business information, or anything else you can think of.
You can even choose to print inside the matchbook to take full advantage of all that real estate.
What Businesses Can Benefit?
You may think that custom-printed matchbooks are only suitable for specific businesses, but that isn’t the case. Many different businesses can benefit from using them.
Bars and Restaurants
Many people still smoke outdoors at bars and restaurants. Leaving some matchbooks out that people take away with them is a great way to spread business information far and wide.
Tobacco Stores
This is a no-brainer. Giving away custom matchbooks with your products is a great way to promote your business.
Campgrounds
People need matches to light campfires. Custom matchbooks are a perfect way to promote your campsite at little cost.
Candle Shops
This is another perfect opportunity to make use of custom-printed matchbooks. They’re the perfect promotional tool for a business where the main products need to be lit on a regular basis.
What Information Should Be Included?
The information you want to include really depends on your business.
If you’re a well-known brand, your logo alone may be enough to drive customers to your business. If you’re a new business, you should aim to include key information such as your website, contact details, social media accounts, and business locations. You could even include a simple map if you’re distributing the matchbooks locally to your business.
Your matchbooks must look appealing, however; just filling them with a wall of text is unlikely to encourage people to pick them up. Choosing compelling graphics and colors will help to make your text pop.
How Else Can a Printed Matchbook Be Used?
Personalized matchbooks aren’t just great for businesses. They can be used in plenty of other ways too.
Custom printed matchbooks make great wedding favors, for example. They can also be a great way to promote your brand by giving them away at gigs. You can even use them as a form of a business card; it will undoubtedly make you stand out from the crowd!
Are You Looking for Custom Printed Matchbooks?
If you’d like to reap some of the benefits of custom printed matchbooks, then you’re in the right place.
We offer a wide range of custom printed matchbook options, including hot stamping, embossing, UV coating, natural kraft board, matte finish, spot varnish, inside printing, and more. We also offer box matches, toothpick packs, drink coasters, and other custom printed products.
Contact us for a quote today.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.