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Purchasing or receiving promotional products increases a customer’s likelihood of buying your business from 55% to 85%.
Anything from a pin to a bag can be used as a way to spread the word about your company, but one of the most effective is box matches. They’re useful, customizable, cost-effective, and increase customer loyalty.
Read on to learn the benefits of using box matches for business advertising.
Usefulness
53% of customers use a promotional product at least once a week. 69% of them say that usefulness is their primary reason for choosing promotional products, and 77% list it as the primary reason for keeping them.
Box matches are one of the most useful options, even in a time where only 14% of Americans smoke.
A match is useful for more than lighting up a cigarette. Customers will reach for them when they want to light up their candles, incense, or gas stoves. They even have sentimental and collectible value.
Customization and Brand Recognition
A company advertising campaign needs to be consistent yet unique. Box matches make this easy to do because they’re highly customizable.
They come in several shapes and sizes, from the traditional small rectangular box to standard matchbooks. You can put whatever type of color and design that aligns best with your business.
This customizability improves brand recognition, a primary goal of most marketers.
Customers will associate the designs on your box matches with your brand, making them more likely to buy from you. The effect is so powerful that it can increase revenue by up to 23%.
The brand recognition from box matches also lasts for a long time. 89% of consumers recall advertising a promotional product they received within two years.
The best part is they still serve as a form of business promotion when the original recipient no longer wants them.
63% of consumers give their promotional products away to a friend or family member, and they draw in 500% more referrals than an appeal letter.
Cost-Effectiveness
Developing an effective business advertising budget means focusing on efforts that yield the highest returns for the lowest investment.
Box matches only cost a few cents but can be sold for a high profit. They can also be given away as free promotional products to increase brand recognition.
Customer Loyalty
65% of sales come from existing customers, and increasing customer loyalty by 5% boosts profits by 25-95%.
Box matches work as more than a form of company promotion; they’re also a way to reward loyal customers or welcome new ones. Create ones for specific milestones, such as a customer’s 100th purchase or first purchase.
Where to Buy Box Matches
Promotional products are one of the most effective forms of business advertising. Customers would rather receive a gift than look at another billboard or receive another pamphlet.
Box matches are one of the best promotional product options. They’re useful, cost-effective, and increase the brand recognition and loyalty of every customer who receives them.
Wagner Match offers a range of products to use in your promotional and advertising efforts.Get a quote from us today.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.