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Business owners across the nation have been watching the CDC guidelines closely to find out how and when they could have their grand reopening. Now, the time has finally come for businesses to open their doors once more, even if there are still necessary precautions in place.
Recapturing your customers’ attention after closing down for a few months is not always easy to do. You want to build excitement while also providing all pertinent information, like new hours of operation and any safety requirements you have in place.
How can you spread the word positively and effectively?
Read on to learn more about communicating with your customers about your grand reopening. Taking a few different approaches is always the way to go!
Create a Simple Message and Focus on Tone
The first thing you need to do is come up with a clear, direct message that conveys everything you need to say. It is ideal for this message to come from a person of authority, which is often the owner of your business. Let’s take a look at the three main pillars of quality grand reopening messaging.
Communicate Care
Like you, your customers have been through many changes in the past several months. Their lives have been disrupted. Many people want to feel some sense of normalcy, but failing to address these trying times can be off-putting.
Make sure that your tone sounds both caring and solution-based. Remind your customers that you have missed them and know that this has not been easy for them. Reassure them that together, you can get through this.
Use Careful Sales Tactics
Typical sales tactics are not always advisable right now. Priorities have shifted, and while some families may be doing well, others may have fallen on tough times. Rather than making hard sales pitches, you may want to stick to more gentle suggestions that your customers buy your products or services. Try to focus on the ways that those products or services can relieve some of their current problems.
Address Your Own Concerns
As a business owner, you are part of the community. Many of your customers want to see you succeed, and it can be helpful to show them what you need. Be open about your current setbacks or obstacles.
Include your safety precautions in this segment of your messaging. Remind your customers that any measures you are taking, whether that’s asking customers to wear masks or limiting the number of customers who can enter your business at one time, are designed to keep both your employees and your customers safe.
Use Your Platforms Wisely
Once you have a message put together, it is time to get it out there! Each platform you use has different advantages that you should keep in mind as you use them.
Your Website
Use your website to display your message and provide regular updates to your customers. Make sure that your contact information is plain and clear for anyone who has questions about your operations. If you engage in any e-commerce, remind your customers that this is a viable alternative to coming in to see you in person!
Email Lists
Email lists are important because they allow you to segment your messaging appropriately. The more you understand about your customers’ varying backgrounds, the easier this process will be. For example, if one segment of your email list has not been hit hard economically during the pandemic, you can focus some more direct sales pitches on them.
Social Media
As far as digital advertising goes, you’re going to want to put as much effort into your social media as possible. When you communicate through social media, you find your customers where they already are.
The chances are if you closed for several months, many of your customers are not actively seeking out your website or your emails. The best way to notify the majority of your customers that you’re opening up your business is by popping up in their social media feed.
Double Down on Brand Recognition
Most consumers are bombarded with advertising and marketing campaigns day in and day out. As a result, it’s not uncommon for consumers to forget about what is not right in front of them. To regain their attention, you are going to want to double down on brand recognition.
Why is brand recognition so important? The study of brand awareness can get a little bit complicated, but the bottom line is that consumers are more likely to shop with brands they recognize–even if they’re first-time buyers.
The key to reigniting brand recognition for your grand reopening is to stand out from the pack. Digital marketing is essential because it allows you to convey complex messages in ways that your customers comprehend. However, you want to think outside of the box when it comes to brand recognition.
Box matches make a handy tool for brand recognition. Creating a tactile and practical giveaway is a smart, simple way to solidify your branding in the consumer’s mind. Plus, box matches appeal to a sense of nostalgia that most customers value nowadays!
Give Box Matches Away at Your Grand Reopening
The pandemic has created a lot of unforeseen obstacles for businesses all over the nation. As you gear up for your grand reopening, find different ways to reach your customers and get them excited about returning to your business in person.
Nothing makes customers happier than a freebie, whether they receive it in the mail or at your business. Wagner Match understands the value of quality, tactile marketing tools that create brand recognition, and build upon customer loyalty. Contact us for a free quote for all of your box match needs.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment and service industries since 1981.