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Growing your business involves marketing so customers learn what you offer and your location. How can you do that in a way your customers carry with you? Promotional items, such as custom drink coasters and custom matchboxes, can be a great way to do just that. Learn how you can use these tools to maximize your ROI.
Marketing is an Investment
Part of the long-term strategy for growing your business involves marketing, which means choosing the best ways to connect with your customers. Consider where your customers are and what will likely draw their attention.
Digital marketing involves reaching your customers on their phones or other devices, but other forms of marketing have their place in your overall strategy. For instance, promotional items allow you to present a target customer with something they can repeatedly use while also seeing details about your business.
According to an ASI (Advertising Specialty Institute) study in 2019, people are almost 2.5 times more likely to think positively about branded products than ads. That means you are reaching your customers with your custom-branded promotional products.
Choosing where to spend your marketing budget needs to align with your business’s growth goals. Essentially, when you choose marketing avenues, they need to maximize your return with increased sales and customer interactions.
Maximizing the Benefits of Your Marketing
One of the easiest ways to increase your marketing ROI is to look at how frequently your target customers will likely see that form of advertising.
While promotional items do not have a measurable click-through rate, they offer a high return on investment. Think of the fact that many customers love receiving something for free. Then add the fact that your name is on your promotional product. If you give them a magnet, which ends up on the fridge, they see your business name every time they open their fridge.
The whole purpose of these items is to create buzz and pique interest. Branded merchandise inspired them to choose one business over another. So, the more you opt to use branded promotional products, the more effective response you will have to your brand. That will maximize the ROI of every marketing dollar spent on these products.
Promotional Items Are Cost Effective
Depending on your marketing strategy, different forms of advertising come with higher costs. Promotional items should help people to remember your brand. But they won’t remember your brand if they never use the promotional product. Custom drink coasters, for instance, can be used regularly in your business but also can be a great giveaway because of their usefulness. Make sure it is useful, but also made of quality materials.
Custom matchboxes are great for when lights are out, or you just want to light a candle for its ambiance. Both of these products are useful but also cost-effective to produce.
Our team focuses on assisting you in finding the right promotional products to fit your needs. With custom drink coasters or matchboxes, you can easily have the right products designed to include your logo and other branding details. Contact us today to learn more about the options available through Wagner Match.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.