Custom Coasters and Matches

In a marketing world that feels dominated by digital options, the value of traditional marketing methods can often increase. Physical items that also serve a marketing purpose, such as personalized and branded coasters and matches, are still relevant for many consumers. In fact, many patrons appreciate the nostalgic feel of these items, which are still highly effective when building your brand. They work especially well for companies trying to distinguish themselves in local markets.

Coasters

Coasters have been a staple for decades when it comes to marketing in the hospitality industry. They are highly effective for bars, restaurants, breweries, wineries, and hotels. However, they can also be used to market many different industries, such as landscaping, IT or accounting services, and e-commerce retail. They are a great marketing tool because they can reach customers in a relaxed and comfortable space – when they are likely more open to receiving messages about potential products or services.

Coasters can be made from different materials in a way that is customizable for each event or brand. Material options include:

• Pulpboard: Pulpboard is the most common coaster material. It is absorbent and disposable, making it ideal for coasters found in bars and restaurants.
• Bamboo: Bamboo is a great option for companies trying to gain a name for sustainability. It is also very lightweight.
• Cork: Cork is another natural and sustainable option. It is especially good for non-slip and heat-resistant purposes.
• Fabric: Fabric coasters are soft, absorbent, and washable, making them reusable.
• Felt: Like fabric, felt is soft and absorbent, which is great for coasters.
• Wood: Wood is durable and aesthetically pleasing. It is also an easy material to personalize but still provides an elegant look.
• Stone: Stone is more durable and elegant than other materials on this list, which is why we see this option used in many high-end settings.
• Ceramic: Ceramic is heat resistant and can be found in various designs to meet your unique branding needs.
• Glass: Printed or etched glass is a great option for many companies. This material is sleek and easy to clean.
• Silicone: Unlike many other materials on this list, silicone is flexible, offering a unique take on traditional coasters.
• Plastic: Plastic is lightweight and water-resistant, making it a great choice for many companies.
• Rubber: Rubber coasters are durable and offer the benefit of being non-slip.
• Metal: Metal coasters are durable and available in various finishes. However, you often have to pair these coasters with a backing to prevent scratching surfaces.
• Leather: Embossed or stitched leather is another option that we see in many upscale settings.
• Resin: Resin is gaining more traction as a great material for coasters as it is customizable with embedded designs.
• Acrylic: Acrylic is shatter-resistant and available in many different color options.
• Concrete: Concrete coasters are not common, but they can provide a great option for companies looking to convey an industrial look.

Each of these materials is available in a variety of colors, patterns, and textures to meet your needs. Additionally, you can choose customization options. For instance, logos, images, or patterns can be printed. Embossing is often used for materials such as leather or wood. Etching is done on glass or metal coasters, and painting or staining is commonly used on wood or ceramic materials.

Matches

Like coasters, matches are a great way to provide customers with a physical reminder of your company and the goods or services you can provide. They are also highly customizable, with many different types, customization options, and uses.

There are several standard options when discussing types of matches. Classic matchbooks feature a paper cover with a staple binding. These books are often used for promotional purposes as they are cost-effective and let patrons leave with something that carries your brand. Matchboxes are small cardboard or wooden boxes containing matches. While they are slightly more expensive, they are still a relatively cost-effective marketing tactic. Matchboxes offer a slightly more upscale aesthetic and encourage customers to collect them as a novelty. Safety matches only ignite when they are struck on a specific surface and are less commonly used for marketing purposes.

When selecting matches as a marketing tool, there are several customization options, including:

• Printing: Matchbook covers or matchboxes can be printed with logos, artwork, and messages. Selecting multiple designs encourages customers to return so that they can collect all of the options.
• Special shapes: Another great way to make your matches stand out is to create them in specially customized shapes for branding or the promotion of events. The more unique the shape, the more valuable it will become for collectors.
• Colors: You can customize your matches by selecting various colors for the match tips and book covers.

Matches are a great promotional tool since they have your brand directly on them. Every time the user uses a match, they will be reminded of your establishment. Since they are household items that are used for lighting candles or fireplaces, you can be sure that your brand will continue to be seen long after the customer has left. For more information about customizing coasters or matches, contact Wagner Match today!