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Have you heard about the principle of reciprocity? It’s a psychological principle that says that we pay back what we receive. For example, if someone does a favor for you, however small, you will feel obligated to return the favor.
Free information on a website is a big part of applying the principle of reciprocity in marketing for your business. Giving away free gifts at a corporate event also applies this principle. You need to give away something memorable, unique, and useful, like custom matchboxes.
Are you wondering about the benefits of custom matchboxes? Read on to learn more.
1) Increase Reciprocity
When customers receive promotional products, they are 55% to 85% more likely to buy from your business. Custom matchboxes for marketing are a fun and interesting way to give back to your customers. It’s something simple that can show them that you value their business.
2) Memorable
You can give away a pen or post-its, but that is the norm for promotional giveaways. If you want to stand out and be memorable, consider giving something different like custom toothpicks or matchboxes. They will remember your creativity and unique style for a long time to come.
3) Brand Recognition
When you create custom matchboxes to match your brand, you are also creating brand recognition. The design that you choose should reflect the values and theme of your business.
Color improves brand recognition by up to 80%. When people look at the matchbox with your colors and theme, they will remember and think of your business positively.
4) Cost-Effective
Custom matchboxes for businesses are also cost-effective. It’s a cheap and easy way to stand out and showcase your creativity. At the same time, you will be increasing brand recognition.
5) Useful
Matchboxes are a useful gift. You don’t want to give customers a token that is just a waste of resources that’s going to lie around in their house and then get thrown away. You want to give them something they can use regularly or even in an emergency.
Seeing your brand name when lighting a candle in a blackout will help you stand out. It’s also a great gift for those who collect matchboxes. It’s something useful that people will keep around even if they don’t end up immediately using it.
Get a Quote for Custom Matchboxes Today
Custom matchboxes can help you promote brand awareness and customer loyalty. Whether they use the matches in their daily life or add them to their collection, you know matchboxes will impact your customers. Something this unique and special means that your customers will remember the gift and your business for a long time to come.
Whether it’s book matches or box matches, you have a wide range of options to design custom matchboxes. Check out our website for pricing and bulk discounts to get those personalized matchboxes to your door as soon as possible. Contact us to get the best custom matchboxes for your next corporate event.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.