The Top 5 Reasons You Need Custom Drink Coasters for Your Brand

Marketing in today’s age can be a complex strategy with many components. But with most marketers heavily focusing on digital strategies, including physical marketing materials can often impact your target audience more.

Coasters are an ideal opportunity to showcase your brand, enhance visibility, and ultimately secure more sales. Coasters serve as a great marketing tool for multiple reasons:

• Price: Coasters are an inexpensive way to get your brand and information out to the public. They can be ordered at a price point far below many other marketing materials, allowing you to spread your brand message further without blowing your budget. They are cheap enough that you can give frequent customers a stack to take with them for use in their home bar, which also broadens your brand exposure.
• Advertising: Coasters are a cheap way to advertise. If the coaster is used and sits under one’s glass, that individual will look at it every time they grab their drink, meaning you can get effective, repetitive messaging with little effort. The average consumer will spend 45 minutes with a drink coaster, giving you a big chunk of time with your target audience. And it’s worth noting that two-thirds of people remember your product, service, or business when the messaging is on a coaster. They serve as miniature billboards in terms of effectiveness but at a fraction of the price.
• Ambiance: Coasters are most frequently used in the hospitality business but can be effective anywhere. With the right design, you can enhance your business’s ambiance while spreading your marketing message. You can easily add any colors or designs to coasters, which adds another layer to your business décor.
• Special events: Coasters are great for everyday advertising, but they can also be used to spread the message about upcoming events, sales, or specials your business may have. Using coasters to highlight special events gives customers a reason to return to your business, hopefully with more friends and family members.
• Double-sided: Another big advantage coasters have over other marketing and promotional materials is that they are double-sided, meaning you can include two unique messages. You can include your brand logo on one side and special event information on the other. Alternatively, you can include branding on one side and fun phrases or jokes on the other. This is a fun way to get your customers to have a great time while patronizing your business and discussing it more.
• Neatness: Coasters don’t simply serve as marketing material; they are also functional. They protect bars and tables by minimizing wear and tear and reducing the ‘rings’ left behind by glasses. This benefit means you can likely get your furniture to last longer, which minimizes your overhead costs.

Coasters are a unique way to reach modern consumers who are constantly inundated with advertising ‘noise.’ They are an inexpensive way to reach a broad swath of your target audience. For more information about using drink coasters as a promotional tool for your brand, visit Wagner Matches today!

Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.