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Logoed matchbooks have been a go-to giveaway for many years. But with the recent increase on smoking bans, it also declined in numbers. However, custom matchbooks have been making a comeback, and are listed as one of the most unique promotional items for parties and events.
The idea of promoting businesses through matchbooks started in an Opera House in New York City in 1898. They wrote the event details on a custom matchbook and proceeded to give them away to people passing by. This proved to be a hit, and was later on picked up by Diamond Match salesman, Henry C. Traute, who used the concept to sell 10 million custom matchbooks to Pabst Brewing Company. Since then, businesses have used it as giveaways that exposed their brands nationwide. Logoed matchbooks make the perfect alternative to boring business cards. It has enough space for the vital details. The artworks on it make a great conversation piece, especially if you’re networking with potential customers.
What better way to find new connections than to host parties of your own, like a yearend celebration for New Year’s Eve. It’s the perfect opportunity to get exposure for your products and services. But instead of using prime time to sell people with your 15 minute sales pitch, why not create logoed matchbooks to give away? Custom matchbooks offers repeat exposure to anyone who uses it, and can be passed on from one person to another with ease. Put a bowl of your custom matchbooks on the bar for ease of access, or add it to the bag of party favors you’ve prepared for your guests. Get creative and play “Match” as a game where you print matchbooks in sets and ask your guests to find their group. With the matchbook as a blank canvas, your only limit is your imagination.
Since matchbooks are small, it can be challenging to think of a design that fits it. It is best to think of minimalist logos and images that convey your brand, and only include the vital information about your business. You can also request to have your artwork printed on it. Finding the right team to do the job for you is also a must. Since there are only a few custom matchbook makers left, it is best to find the ones you can trust.
The New Year is just around the corner. Be prepared to promote your business effectively through logoed matchbooks.
Summary
Reviewer
Wagner Match
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Reviewed Item
Logoed Matchbooks Make Great Giveaways for New Year Networking
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