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Did you know that over 80% of customers keep promotional products because they find them useful?
Custom drink coasters have long been the realm of restaurants, breweries, and cocktail lounges. If you run a small business – any type of small business – customized coasters are a great way to grab people’s attention while giving yourself some self-promotion.
In this post, we’re going to discuss the real purpose of custom drink coasters. A lot of people take them for granted when they sit down at a bar or restaurant, but keep reading, and you’ll learn a bit about this subtle branding tactic and why it works so well.
Getting Your Brand Recognized
Drink coasters can be an astoundingly effective way to get your branding recognized by a large number of people. Because you can choose whatever size and shape to put your design on, you don’t have to pull any punches with your coasters. More is more when it comes to coaster design.
Once they’re done, you just put them out on a table for your customers to use at their leisure. Chances are if you have a strong design, they’re going to stand out, and you’ll increase your brand recognition.
Affordable to Design and Produce
When you look at the huge number of branded products there are to choose from, one of the first things you’ll notice about coasters is that they’re affordable to produce. Most of our coasters are between $0.06 and $0.14 per unit to produce, so you don’t have a lot of overhead.
This affords you the opportunity to produce a lot of coasters and give them out at will. The more you produce, the more opportunity for brand building you’ll have. There are so many types of coasters, so you can even create multiple designs for multiple drink coaster options.
Showcase Products, Services, and Events
On the surface, the purpose of a branded coaster is to protect surfaces from wet cups. However, the opportunities are endless when you start looking at them as tiny billboards.
You can print your logo for your establishment if you’re in the service industry. You can use them to advertise new products or upcoming events that need a marketing boost.
You don’t have to be a restaurant or brewery to make this work as a marketing tactic, though. Whether you’re advertising a law office or an insurance company, you can design coasters and use them to great effect.
Place them strategically at your reception desk and encourage your clients to take them when they leave. If they have friends or family over who use the coasters, you’re putting your brand in front of new eyes.
Make Your Custom Drink Coasters Today
When you start to pay attention, you’ll notice custom drink coasters all over the place because they’re such an effective marketing tool. Everyone likes branded products that are actually useful, so start thinking up the right design and put in an order.
At Wagner Match, we’ve been helping small businesses with their branding for over 40 years. Visit our website to set up your artwork and get a quote for your customized coasters today.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.