How to Choose the Best Promotional Products for Your Business

According to the Psychology of Free, “free” is a powerful emotional trigger that’s often irresistible. People will take home items they don’t need or buy something for the heck of it if they get a free item in return.

If your business is considering a promotional product giveaway, the power of free can work in your favor. However, this emotion loses its value fast unless your products are useful.

Keep reading to learn how to choose the best promotional products.

Know Your Audience

To choose the best promotional products, you need to know your audience. Audiences connect to certain gadgets based on these factors:

• Gender
• Age
• Hobbies
• Career
• Finances

A reusable promotional cup might be the way to go if you are catering to Millenials. Millennials care about the environment and their own health, so having something they can put their drinks in and carry with them is ideal.

If you cater to high-powered executives, you might want to choose a more luxurious or technological option.

Your audience is going to have a major effect on the success of promotional products, so think about these people when setting up giveaways.

If you aren’t sure what your audience wants, don’t guess. You could survey some of your customers to find out what products they would use.

Make It Visually Appealing

When you buy promotional products for your business, make sure they are visually appealing. Some consumers correlate promotional products with ugliness or tackiness.

We live in an era where basic company swag won’t cut it. The more appealing your products are, the more likely customers are to keep and use them.

You can always add your logo to promotional products, but don’t make this your only design element. Choose products with trendy patterns, designs, colors, etc.

Find Useful Products

Promotional items that help build a brand are those that are useful and can be used in the long term.

Don’t be one of those companies that hands out single-use branded products like sticky notes, beauty masks, or snacks. Single-use items have little to no staying power. After someone uses a product like this, its value disappears.

The more repeated exposure a product gets, the better. Here are some product ideas to consider:

• Drinkware
• Hand sanitizer
• Drink coasters
• Stickers

Hand sanitizer is a great example of a practical product that consumers can use daily.

Reflect Your Brand

Promotional products represent your brand, so you’ll only want items that reflect your business. Try to choose products that tie in with your mission or value.

If you are an eco-friendly company, consider giving out compostable hot cups or eco-friendly clear soft cups.

Because the market is so crowded, this is an essential step in choosing business swag. Generic freebies that are low-quality and have nothing to do with your business won’t do you any favors.

Choose the Best Promotional Products

Choosing the best promotional products can increase brand awareness. To find the right items, know your audience, choose visually appealing swag, and find something consumers can use.

Remember that promotional products are a reflection of your brand. If you want to start customizing your next promotional gift, we are here to help!Get in touch with a brand consultant today.

Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.