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Growing a business involves creating branded products that do the work of bringing attention to your products and services. With so many marketers focusing on their online marketing efforts, it may seem that promotional products have been neglected. Yet, these products can still be useful, providing a constant reminder of your business to potential clients.
A 2016 study by the Advertising Specialty Institute noted that most people keep promotional products for an average of eight months. That means you are reminding them of your business constantly throughout that time. How can you make sure that your promotional products stand out and serve your business effectively? Here are five ways to make an impact with your promotional products.
Make Them Useful
One of the points of any promotional product is that they are useful. For instance, matchbooks can be used to light candles, plus they can be passed onto others. That means your promotional product is getting exposure for your business across multiple potential customers. Making it a useful product is key to potential clients keeping it around longer.
Tie Products to Your Services
Today, customers have learned to ignore most forms of advertising, due to the fact that they are bombarded by it everywhere. Using promotional products can be a way to connect your services and products with the customer in a way they cannot ignore. You can create a brand experience, particularly at various industry events, including tradeshows.
Build Hype With a Promotional Product
Product giveaways can get people excited to sign up for a mailing list or make a purchase. Using promotional products for giveaways can help you build the hype around your brand and get people talking. Social media can be a great way to connect a product giveaway with your brand, plus make it easy for individuals to share information about the giveaway.
Make It Unique
When it comes to promotional products, standing out can help you and your products or services stick out in people’s minds. For instance, you could consider a transforming pen that gives them a way to prop up their phone. Unique items can get people talking about your business and brand, leading them back to you for potential orders.
Build Around a Theme
Promotional items can be used to create a theme that ties to your business. For instance, your business might revolve around fitness. Think of water bottles or towels that can be used by individuals who are working out, then add your logo. The point is that the theme ties to your business, and the product emphasizes that theme.
The point of any promotional product is to draw individuals back to your business, allowing your sales team to convert them from potential customers to ones that are ready to make a purchase. Promotional items can be a way to open the dialogue, allowing you to build a relationship with your customers. Let’s talk about the various promotional items we have available and how they can be customized to fit your brand!
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment and service industries since 1981.