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Boxed matches can be a great way to advertise your business by providing your clients with something useful and portable. Your logo can be seen multiple times, and even by different individuals as the matches get passed from one person to another. Even after the box of matches is completely used up, they can end up being a fun piece of matchbox art.
If you want to design your boxed matches to create an artistic experience intertwined with your marketing plan, then working with the right company can help you to do just that. Here are six ways to turn your boxed matches into art.
Add Labels for Other Small Items
You can get artistic by fixing your logo into an artistic sign that shows how your boxed matches can be used when the last match is gone. For instance, intertwining your logo with a paperclip or a rubber band as a reminder of how they can use the box as storage. It makes your boxed matches a marketing tool but also additional storage for small items that can get lost in your desk drawer.
Your clients will like the unique aspect, plus it keeps your boxed matches around even longer and keeps your logo in front of them for a significantly longer period of time.
Decorating A Sewing Kit
For those who are going to use your matchbox after they finish the matches, you can give them artistic and practical ideas. One option is to give a small sewing kit along with the matchbox, allowing the box to be used again as a unique travel sewing kit. You might find that incorporating these types of items into your marketing plan can help your boxed matches become a staple for your potential clients.
Notice that this idea allows you to make something artistic out of a practical item and also make it practical for even longer. Your clients will love the idea! There are many clients who are willing to continue to do business with you because they love your creativity. It keeps them talking and that is the marketing you want.
Create an Artistic Contest
On Pinterest, there are literally hundreds of ideas for how to decorate boxed matches after all the matches have been used up. If you want to tap into the artistic options for these boxes, then don’t be the one to provide the art. Run a contest and encourage your clients to come up with fun ideas to turn a box of matches into a work of art.
The prize could end up being something that ties them right back to you and your services. Plus, there is all the advertising that comes from them using your boxed matches to create their artistic endeavors. Even those who don’t win will still be excited to have done something different and again, it draws them back to your company again.
Get Inspired by Vintage Matchbox Art
If you take the time to look back at vintage matchbox art, you can get inspired to create your own unique custom boxed matches. Not only do they offer amazing pictures and snapshots of the past, they also show how you can integrate your logo or business name into the art itself.
Retro and vintage pieces might also include unique play on words, such as a Lip Brand matches advertising a brand of cigarettes. Take a moment to think about how your logo might be able to play against the art, thus helping it to stand out in the mind of your clients.
Offer Different Sizes and Art to Create a Collection
Many of the vintage art boxed matches were part of a larger collection and people were encouraged to collect them all. You can use artistic custom boxed matches to do something similar, getting people excited to come in and pick up a box of matches. Every time they are in, then you have the opportunity to share with them your products and services.
Every collection can also include references to your business, helping to constantly keep your name and logo in front of those potential clients.
Use Size to Keep It Artistic
Finally, one of the most appealing ways to create art is through the varying sizes that you can use to create your boxed matches. The end result is artistic depth. Consider using size and 3-D imagery to build a unique look that stands out from the competition.
However, you might be wondering if your logo and artistic ideas will work on a box of matches. Contact our knowledgeable team to find out what unique art that we can create for you!
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment and service industries since 1981.