Harness Your Brand Power with Printed Box Matches

Marketing to a modern audience is incredibly challenging. But in an environment where digital marketing dominates, one of the best ways to gain brand recognition may be to use a much older strategy.

Printed box matches have been used for decades as a marketing strategy. And the reason for the longevity of this strategy is that it is successful. Nearly every household has matches in it. While there aren’t as many smokers as there used to be carrying matches with them, many people still keep matchboxes around for lighting the grill or candles or even reigniting a pilot light.

This novel marketing strategy can help you truly unlock your brand power for a few reasons:

• Differentiation: One of the biggest marketing challenges is getting noticed in a sea of ads or other digital marketing strategies. People become numb to the messaging, allowing them to ignore ads easily. However, they do notice when you do something unexpected. While box matches have been used for marketing for over a century, it’s no longer a mainstream marketing strategy. And that means people aren’t expecting it like they are with other marketing content, which increases the likelihood that your marketing will be effective.
• Brand development: There is no denying it; box matches are a sophisticated way to appeal to customers. They are an unusual – and often appreciated – addition to trade shows and business events. And your potential clients or partners will associate your company with sophistication when they receive a matchbox during initial contact. And unlike the other trinkets often found at trade shows that collect dust after the event, you are giving the attendees something they can use during everyday life. And that is a great way to keep your company at the forefront of their mind.
• They are cost-effective: While many modern digital marketing campaigns can get expensive quickly, box matches are a much more effective piece of marketing that comes with much less expense. They offer a tremendous return on investment since you can reach hundreds of potential clients with a minuscule investment. Today’s economy is hypercompetitive, meaning businesses must operate efficiently and effectively to stay successful. Being able to slash your marketing budget without impacting efficacy can give you a big edge over the competition – and it can help you achieve long-term success.
• Fostering customer loyalty: Personalized matchboxes are often used as a welcome gift for new customers or a reward for long-term customers. These tokens of appreciation are a great way to create and maintain personalized customer relationships.
• Showcasing creativity: Matchboxes with just local contact information are common. And while there is nothing wrong with this approach, you can definitely get a little more creative with the designs if you want. By changing things periodically, you can encourage people to collect all versions of the box matches while exposing them to your brand with every addition to their collection.

There is no doubt that creating effective marketing materials is a huge challenge today. Box matches offer a novel way to stand out from the crowd in a way customers will appreciate – and this is the key to harnessing your brand’s true potential!

Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.