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Anyone in the hospitality industry knows that creating ‘buzz’ around your brand is one of the best ways to achieve success. But getting that customer hype is easier said than done. And businesses looking to build that brand recognition need to use every tool at their disposal.
Promotional items –especially those that customers can take with them, such as matchboxes and coasters – are a great way to get your business name and brand name out in the community.
Drink coasters are often an existing expense for most restaurants since they generally provide them for customers to minimize damage or wear and tear on the tables. Since coasters are already something you need to pay for, why not pay just a bit more to have them customized? This feature ensures that you are making the most of your funds (by getting a product and advertising), and it lets you connect with customers who look down at a coaster every time they want a sip of their drink.
Custom drink coasters showcase your logo and brand. You can also have them made with several different designs or in distinct shapes, which will help your brand name stand out from the crowd. And while most people leave their coasters when they exit the premises, some collect drink coasters. A unique and distinct drink coaster is a great way to give people a reason to take your coaster with them – exponentially increasing the exposure your brand can get from a single promotional material.
If you give people a great experience, they are much more likely to take your coasters and give your business a great marketing boost. This is exactly how many hospitality companies create that organic buzz that leads to massive industry success. And it helps those who have already visited remember that they enjoyed the experience, making them much more likely to return. These small impressions have a big impact in terms of repeat customers and brand loyalty.
Coasters can also be tailored to match the existing décor of your company, which helps customers remember your logo and branding. Ultimately, this process leads to greater recall of your business. In short, it helps to build up your brand in the minds of the masses. You can gain name recognition one customer at a time, one drink at a time. And while that doesn’t sound like a huge step forward, doing this repeatedly will lead to a large and loyal customer base. More importantly, they will be willing to recommend your business to others, which secures your future ability to grow.
While coasters are small, they pack a mighty punch in terms of advertising return on investment. Custom coasters are usually only slightly more costly than plain coasters, and they can give you a huge boost in terms of maximizing your brand’s exposure. To learn more about using custom coasters as part of your marketing strategy, contact Wagner Match today!
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.