Use an Event Specific Promotion to Create a Complete Brand Experience
Tradeshows are a great place to meet with multiple potential customers that are part of your target market. One way to maximize the benefits of your time at a tradeshow is by giving these potential customers a complete brand experience. In order to do that, you need to have a consistent message from your banners to your event promotions.
The question is how to maximize the benefits of an event specific promotion to increase the potential for connecting with these customers. Here are a few keys to a successful event promotion with a brand experience in mind.
Define The Goal of Your Event
When it comes to choosing an event promotion, you need to start by understanding what you want to achieve at that tradeshow. For instance, if your goal is to grow your database and gain potential leads, then you want a promotion that will encourage people to give you their contact information.
Another goal could be to increase your brand awareness. Therefore, your promotion might focus on educating potential customers on what your product does or what services. The point is to give your business a way to build a relationship with your potential customers, even after the tradeshow is over.
How to Interact with Prospects
The point of an event specific promotion can be to give your customers and prospects a way to connect with your brand and do so without necessarily dealing with a high-pressure sales pitch. Hosting an activity at a tradeshow can connect that activity to your brand and get people throughout the tradeshow talking.
Plus, when your activity includes a promotional product for them to take away, then you can keep them talking even after they leave that tradeshow. The point is to exceed expectations and give people a reason noopener nofollowto connect with your brand again.
You can also ramp up to more in-depth conversations with prospects and attendees. The point is to connect first and sell later.
Choosing to Sponsor a Charity Event
Another way to create a brand experience at a tradeshow is to sponsor an event to benefit a charity. If it is a charity whose mission connects with your business, then you are going to give people another thing to remember about your brand. It also showcases your connection with your community, which can also draw individuals and prospects to your business.
At the charity event, you could even use promotional products as part of the giveaway, thus creating a way to get your brand name into the hands of a large audience.
No matter what you want to achieve with your event promotion or giveaway, the point is to make sure that they leave with a way to connect with your brand in the future. No tradeshow event or giveaway is complete without promotional products, such as customized coasters, matchboxes, or other items. Working with our experienced and knowledgeable staff, we can create a brand consistent message for your next tradeshow or event. Contact us today to explore your options.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment and service industries since 1981.
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