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Freebies, giveaways, and handouts may seem like a waste of time, resources, or money, but they actually encourage business and sales.
Go to any conference or meet and greet and you’ll see a barrage of freebies.
T-shirts, tote bags, business cards, and more. It’s a marketing gold mine. The one promotional material you may not have considered, though, are custom matchboxes.
We’re going to take a look at the top reasons why these promotional materials may be the best marketing tool you never knew you needed.
Five Characteristics of Freebies
Everyone likes freebies, but placing your name or logo on anything isn’t going to cut it.
When you’re at an event or just out in the world trying to promote your brand, your marketing materials should do a few things.
You need to keep the following characteristics in mind about freebies and giveaways:
- Be useful
- Stand out
- Represent yourself well
- Be informative
- Be nostalgic or sentimental
Based on these characteristics, see how matchboxes as promotional items will benefit your company.
1. Be Useful
While you could hand someone literally anything with your company name or logo on it and call it a day, it’s best to provide something that is useful.
Lots of things can be useful. Clothing is a common promotional material and it helps that it’s a necessity, but custom-made matches fill another need.
Most people need to light things in their day-to-day life. Whether they’re a smoker, lighting a nice candle or fireplace for dinner, or firing up the barbecue, your custom matchboxes will not only remind people of your brand but be useful for a long time.
When someone pulls the matchbook out, they’ll see your name or logo and have a positive reaction toward it based on the need you’re fulfilling.
2. Stand Out
According to the Advertising Specialty Institute, T-shirts are the most common promotional materials in the United States. Followed closely by drinkware, it’s clear that these are handed out a lot at conventions and meetups.
Custom matchboxes will surely help your business stand out as a more unique freebie Have a catchy tagline? Feature it on your custom matchbox to capture a customer’s attention. It’s a great way to strike up a conversation!
The hospitality industry has used matchboxes for years as an effective marketing tool as their customers become walking billboards for their restaurants.
3. Represent Yourself Well
No matter what you’re giving away, your promotional item should represent your company well.
Custom matchboxes are an opportunity to present your logo, name, tagline, brand or more in a unique and complimentary light. You can be creative with vibrant tips colors and different sizes and quantities of matchboxes, with options such as foil board, laid paper or black sticks.
4. Be Informative
A logo and a name are good, but personalized matches give you the opportunity to be even more informational and helpful.
The reverse side can be used for social media handles, e-mail addresses, websites, and more.
5. Be Nostalgic or Sentimental
A business card will fulfill a similar purpose as a matchbox.
It’s a square object with your company name, logo, e-mail address, etc., but using matchboxes as promotional items fulfills another desire.
It adds a touch of nostalgia or sentimentality that a card won’t. The scratchy sound of the matchbox and the pleasant smell of burning wood brings back memories when Americans were striking more than five hundred billion matches every year.
This will leave a personal and lasting impression on potential clients or customers.
Find Custom Matchboxes Today!
If you want to stand out at your next convention or meet and greet, consider custom matchboxes today. They’re useful, unique, and give a nostalgic edge over other promotional materials.
If you’re interested in using matchboxes as promotional items, feel free to contact us with any questions or more information.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment and service industries since 1981.