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Due to the decline in tobacco usage, you may believe that people have little to no use for matchbooks and matchboxes these days. However, the matches market still had a share of 191 million in 2021. Therefore, it seems that creating custom matchboxes for business advertising purposes can still be a profitable affair.
However, designing custom matchboxes and matchbooks can still be a difficult task for businesses. One of the biggest hurdles they face in this is knowing what information to put on the covers. If this is the case for your business, read on for some tips.
The Purpose of Your Business
An effective logo can also make your business seem more legit and professional. Using the right imagery can also tell your potential customers a bit about what you do. However, it can’t tell them everything.
Sometimes it’s best to use a few words to describe what your business does. For example, a boutique can have an image of a dress as its logo, but most boutiques have dresses. To stand out, the store’s matchboxes or matchbooks can convey its cheap prices for fashionable goods with the phrase ‘Class for Cheap’ or ‘Style for a Steal.’
Remember that you don’t have to convey extra info with words. You can also use images creatively. This can have the added effect of getting a potential customer’s attention or making them laugh.
For example, a financial advisor can print a pile of money on a matchbox’s inner cover and an upside-down moneybag on the outer cover. When someone opens the matchbox, the moneybag can appear to be pouring out money. This shows how the financial advisor can make his or her customers money.
A Few Pieces of Contact Information
Having some contact information on your matchbox is a good idea. This can make it easy for potential customers to call or email your business at the moment when they need it. However, you have to be careful with how much information you add.
The best custom matchboxes and matchbooks are practical and look great. If you put too much info on one, it can result in an unappealing aesthetic. Beyond that, a large amount of information can result in smaller, harder-to-read print.
Therefore, keep the contact information on your custom matchboxes or matchbooks to a minimum. Instead of your whole address, consider using just your phone number and/or an email.
For Professionally Printed Custom Matchbooks, Consider Our Services
In sum, it’s best to add what’s needed to your custom matchbooks and/or matchboxes and not much more. Think about what is necessary and use that information alone. You can also get extra points with potential customers if you portray this information uniquely and creatively.
Consider our services when you’re ready to create custom matchboxes or matchbooks. We’ve been offering high-quality printed products to our customers since 1981. You can order now with one of our sales representatives by contacting us today.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.