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Marketing your business is more essential than ever before to maintain your sales and preserve your growth trajectory. That can be challenging as inflation means every dollar buys less than it did before. Now your customers look for value every time they go to the store or shop online. How are most businesses affected by inflation?
The Impact of Inflation
When inflation hits, buyers have to spend more and get less. Customers also tend to hold onto their money, focusing on products and services with better deals or discounts. If you throw the word free in anywhere, you are appealing to customers looking for a bargain.
Marketing strategies must be realigned, and many businesses are looking for ways to attract customers. While it might be easy to start running promotions and putting up signs for sales, that approach can affect your brand. The commercial value of your products is often based upon how the consumer perceives their quality. Too many sales and promotions can get your consumers thinking that the products might not be as valuable.
Use Promotional Items to Grab Attention
So how can you draw attention to your brand without diminishing its value in the eyes of your customers? Consider promotional items, like box matches or custom drink coasters. Both allow you to give your customers something useful that draws their attention to your brand while not diminishing its value.
Additionally, promotional items can be purchased in bulk, allowing you to leverage your order to increase savings and stay within your marketing budget. In fact, they can be used in a practical way within your business, such as custom drink coasters for your hospitality business.
When you are ready to purchase your promotional items, look for a company that offers variety and different quantities, thus giving you choices to align your promotional items with your overall marketing strategy.
Create Strong Branding with Strategic Choices
The beauty of promotional items is that you can use them to strengthen your branding and make a positive impression on your customers. After all, the best branding creates an emotional response in your customers and helps to cement their loyalty. You want to be the first business on their mind when they look to make a purchase or use a service.
Clearly, when you choose your promotional items, you need to think about which ones align best with your brand. It doesn’t work if you just choose a random item and make it available to your customers. With strategic use of promotional items, you can build a brand that customers are willing to pay more to own.
At Wagner Match, we provide a variety of options for promotional items that can fit your budget and appeal to your customers. Additionally, we provide practical products, making them attractive to your customers. Every time they use your box matches, for instance, they see your brand, making it easier to get them to walk through your door or click on your website.
Contact us today to customize your order and get the right promotional products to fit your brand.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.