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Hospitality is a business built on creating amazing interactions with your customers. But first, you have to find ways to get customers into your restaurant or bar. Promotional items, available for customers to take with them, allow you to reach out to potential customers who see those items.
Matchbooks, for instance, are useful and take up minimal space, making them an easy option for getting your business name and brand out there. Customers who use your matchbooks become advertisements for your business. But there is another item you likely use regularly as part of your customer service, which can also be a great way to get your customers’ attention.
Custom drink coasters can be used to promote your business and special events. Let’s learn how you can put custom drink coasters to use in your hospitality business and some of the benefits for your business.
Get Your Brand Out There
In most restaurants and bars, customers are ordering drinks. When you put down a custom drink coaster, they get exposed to your logo and branding every time they lift their drink. It allows you to embed your brand into your customers’ consciousness.
Custom drink coasters can showcase your logo and brand, allowing you to align them with your other branding and marketing efforts. You can include your logo, different designs, and even various shapes. All of that can make your drink coasters stand out from the crowd. Thus, they can make an impression that gets customers excited to come back to your business repeatedly.
Budget-Friendly Marketing
Most bars and restaurants use drink coasters as a regular part of doing business. Using custom drink coasters, you get additional marketing exposure for a traditional business expense you would incur anyway.
There are various ways to customize your drink coasters, thus making sure it aligns with your budget, so you don’t have to stick with simple and plain drink coasters. Get creative to maximize your ROI.
Added Layer of Décor
Your bar or restaurant has a unique vibe that aligns with your brand, as well as your food and drink offerings. Custom drink coasters can be a great way to add to the décor of your business while also adding to its overall branding. You can match your coasters to the colors of your interior space, packaging, and signage.
Instead of putting plain coasters on your tables and bar, you can bring another spark of design and color to your business.
Showcase Events or Specials
When a customer is already in your restaurant or bar, you want to share information about events or specials with them so they have a reason to come back. Your custom drink coasters can be a way to let current customers know about these events, which means they are likely to come back. Plus, those current customers might bring friends and family who have never been to your restaurant or bar. That turns potential customers into actual customers benefiting your business’ bottom line.
Protection for Your Bar and Tables
In the hospitality business, bars and tables are used significantly, contributing to their wear and tear. By using custom drink coasters, you are protecting your investment. Your customers will enjoy the beauty of your bar and tables for a much longer period. Plus, you will avoid damage that comes from water rings.
As you can see, there are a lot of benefits that come from using custom drink coasters in your restaurant or bar. To learn more about the different options available, contact Wagner Match today.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.