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In the world of branding and marketing, finding the right promotional product for an event involves more than just choosing a product to put your logo on. It involves choosing a product that will speak to your target market, while providing additional exposure to your brand long after they receive your promotional item.
With that in mind, here are 5 keys to consider when trying to decide what promotional product to choose for your next event.
1. What Type of Event Is It?
Often the event is going to make a big difference in the type of promotional product that you choose. For instance, if you are going to be at an event where an individual will be doing a lot of walking, such as a tradeshow, then you are likely going to want to choose a product that will be lightweight and easy to carry. Otherwise, they might decide to ditch it later in the day and that defeats the purpose of your promotion.
2. Is It Useful?
One of the benefits of promotional products is that they can be used multiple times, exposing your business to a potential customer multiple times. This reason is why customized mugs and travel items, such as matches or toothpicks, can be popular choices. If a potential customer finds your promotional product useful, they are more likely to keep it and use it over and over. Plus, they are likely to share it with others, increasing the promotional potential of that one product.
3. Does It Fit Your Brand Messaging?
Part of the process of choosing a promotional product is to make sure that it fits your brand messaging. After all, if you are promoting a business based around fitness or healthy eating habits, you are not likely to have packs of cookies as a promotional item. Therefore, you need to keep in mind what your business stands for and the messaging when choosing a promotional item.
4. Can You Tie It To Your Brand Creatively?
Another point to consider is being able to tie it to your brand. Many promotional items or products can be made to be a play off your logo or tie to services that you may offer. The point is to keep your business on the forefront of a potential customer’s mind. Creative promotional items can provide that connection, reminding a person of your business every time they see that promotional item.
5. Is It Cost Effective?
As a business, you need to balance the cost of a promotional item against the branding and marketing benefits that it can offer. Many smaller branding items can be helpful in not only promoting your business, but also be cost effective for your bottom line. Choosing the right promotional products involves understanding your audience, the event, and then matching it to your message in a way that makes a connection for your potential customers.
If you are looking for promotional items for your next event, then contact us today to find out about the variety of options we can offer your business.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment and service industries since 1981.