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When done right, promotional giveaways offer effective brand recognition and are great for their word of mouth potential, which is one of the most effective forms of marketing. People will begin to identify with your brand and spread the word in a way that is cost-effective and draws potential customers into your business.
By using the following tips, see how to use various promotional giveaways to your benefit throughout 2018.
Let’s take a look.
Create a Calendar
First off, create a yearly planning calendar highlighting marketing opportunities, such as holidays, important dates, tradeshows and annual celebrations. Then, determine the type of promotional item that you’ll have available for each event.
To get the most bang for your buck with giveaways, budget accordingly and order a sufficient quantity, taking advantage of bulk ordering discounts. Consider ordering multi-purpose items when possible that you can use at multiple times during the year.
Pre-planning is important. Don’t wait too long to get started. Stand out from your competition by being ready for any opportunity.
Appeal to Your Customers
The hospitality and restaurant industries have long known the appeal of great promotional items.
For instance, if you’re in the restaurant business, providing custom-printed matchbooks, toothpick booklets, candle matches or dinner mints for your customers and vendors is a goodwill gesture and a great way to promote your business. This is a tried and tested marketing strategy.
Go a step further and customize them with a seasonal theme for popular holidays such as Valentine’s Day, Halloween, Christmas, and Hanukkah. Be strategic with which seasonal wave you want to ride.
Always prominently feature your company logo and effectively convey your brand message by including your tagline or anything else that is easily recognizable to your business.
Make It Worthwhile
Regardless of what sort of promotion you plan, make it significant.
Your customers will see the value in this so be sure that you impart the direct value through a message that the customer will receive. Celebrating a particular time of the year or initiative shows where your company’s focus is and value that will make people want to do business with you for years.
Is your company attending tradeshows this year? Look at the calendar and see if it makes sense to gear a giveaway towards a particular show or event. Have your swag reflect your company’s personality. Make a great impression and have fun at the same time with your customers!
Remember, if you’re giving people a physical product, the key is to make sure that it’s both smart and functional.
Looking for Great Promotional Products?
Promotional giveaways serve as your company’s business card and are a walking billboard for your services. Regardless of what sort of giveaway you plan, take solace that customers love them.
To make sure you’re getting great promotional products for your customers, check out our website for an online catalog filled with an array of high-quality promotional merchandise you’ll love.
Get in touch with us to learn more. All of our products can be made just the way you want them. We can help you come up with great items to fulfill all of your 2018 needs!
Wagner Match caters to the unique needs of a wide variety of businesses. We’re dedicated to providing our clients with an incredible product that they can depend on and one that gives their business an added flash!