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Did you know that receiving a promotional product makes consumers 30% more likely to work with your business? Well, it is true.
According to recent statistics, only about 55% of potential clients will choose a business without promotional products. However, after a giveaway, that number grows to 85%.
If you want to grow your company, it is clear that you will need to invest in custom items that inspire your audience. Box matches make the perfect promotional products for these giveaways. Read on to learn why purchasing branded matchboxes is the right choice.
They Are Memorable
When you are sent promotional products, you are likely constantly given the same items repeatedly. Companies often give out many lanyards, wristbands, notebooks, t-shirts, pens, pencils, and even coffee cups. At this point, those items are expected, which lessens their value and memorability.
To stand out in the minds of consumers, you will need to get creative and be unique. It is rare for businesses to give away promotional box matches. You likely have only seen this happen once or twice before.
Because box matches are such a rare promo product, recipients will likely think they are interesting and remember them. They will then be more likely to recall your business when looking for a service that you offer.
Additionally, because box matches as promotional gifts are interesting and thoughtful, people will have more positive feelings about your business off the bat. They will think that you care enough to put thought into the items that you give to your potential clients. They also will see that you care about standing out and being exceptional.
They Are Nostalgic and Sentimental
One of the reasons that custom matchboxes are so memorable is that they invoke feelings of nostalgia. Branded box matches are a throwback to when people used matches to light up cigars and other tobacco products. Going even further back, they also invoke the feelings of Victorian times in which people lit up entire rooms by putting matches to candles.
They also have a pleasant smell that makes people feel sentimental. It takes people to the summer nights around a campfire that they enjoyed while watching crackling firewood.
All in all, box matches are simply an emotionally thoughtful gift.
They Are Versatile
Being memorable and invoking positive feelings is only one aspect of an excellent promotional campaign. It is also essential that the items you select for giving away are useful.
Consider how many promo products you have tossed away just days after getting them. You do not want your items to end up in the trash, too! That is why you need to give away something with multiple uses that pretty much everyone can benefit from.
Custom box matches are a great way to go because there are ways that everyone can use them. About 14% of American adults smoke cigarettes, and it would be cool for them to pull out a matchbox sometimes instead of a lighter. Since smoking often happens with friends, you will also be extending your reach beyond the recipient of your matchbox.
However, even those who do not smoke can benefit from matchboxes. Many people like to relax at home with a lit candle or some incense, and matches are a great way to light up these items. Some people even need to strike a match to light up their old gas stoves and get cooking.
Since box matches are so versatile, they will be useful to anyone who receives them. This gift ensures that you have the chance to make a positive impression.
There Are Multiple Varieties
In addition to being versatile, there are many varieties of custom matches. Matchboxes are, of course, the most common. They come in little rectangular boxes similar to those that cigarettes would be stored in. Your brand information would be printed all over the box.
However, you also have the option of getting standard matchbooks. Rather than having a sliding cover that pulls off to reveal the matches inside a solid box, matchbooks have a cover that flips over the matches. The matchsticks themselves are in a small envelope that you can remove them from for use.
While this option is less sturdy, some people prefer them because they can put a business slogan or contact information inside the flap. They also have a lower per-unit cost, which is great for budget-minded businesses.
They Are Cost-Effective
Speaking of budgets, box matches are a great promotional idea because they are cost-effective. You can purchase a box for less than 30¢ or a book for 10¢ or less per unit. This option makes them a budget-friendly expense for your business.
Considering that your business can also print any information on the boxes you choose, including contact information and your logo, it is also an excellent way to get your brand out there. This choice ultimately leads to a huge ROI that makes your business money and increases your profits.
They Are Great for Resale
If you came here because you want to resell custom matchboxes, you likely are still curious as to why this is a good idea. Well, it turns out that your question has already been answered! Box matches are great for resale because of all the reasons that they make such awesome promotional products.
It is easy to turn a profit off of custom matchboxes because they are incredibly desirable. If you are at a convention or trade show, you can sell a matchbox for just 75¢ and still find yourself turning a 30-50¢ profit. Since people are likely to purchase useful items that cost less than $1, you will make out well.
This option is especially the case if you give out other, more common promotional products. People who receive a free pen are more likely to pay for resale box matches since they feel that they will have fully gotten their money’s worth.
Get Custom Box Matches Today!
While there are many different promo product options for your company, nothing is quite as memorable, useful, or budget-friendly as a book of branded matches.
Now that you know why custom box matches are perfect for business promotion and resale, it is time to get started. Contact us for a quote or to ask any more questions that you may have on using these products to boost your visibility. Our experts are happy to help you create and print a business design that’s sure to be memorable for your target audience.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.