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Matchbooks make a great promotional product because they are so tangible. Potential customers interact with them every time they use them.
Remember, people need to see your brand between 5-7 times, and this repetition helps cement your brand in their minds.
Every time they use matches, they’ll see your brand. They don’t even need to be smokers, and matches are helpful to keep around in case of a power failure.
How can you get the most out of them?Read on to learn how to refine your materials using black matches!
Capitalize on Nostalgia
Black matches make a great advertising medium because they’re so unusual. Matchbooks hit that nostalgia note after appearing in so many Film Noir films.
The Pabst Brewing Company started giving them away in the 1910s.So, matchbooks already make nostalgic collectibles.
Their design has changed over time, but the fundamental concept remains the same. The books can contain twenty matches, meaning people see your brand every time they reach for a match.
Matchbooks have become the memorabilia of choice for many collectors and design aficionados. The Matchbook Diaries is even an Instagram account dedicated to matchbook designs.
Black Matches Offer Sophistication
Using matches as a promotional product is a clever way to get regular attention for your brand.Yet using black matches offers a more eye-catching option.
In color psychology, black often represents elegance, sophistication,and power. Look at Audrey Hepburn’s little black dress in Breakfast at Tiffany’s or Steve Jobs’ regulation black sweater.
Using black matches creates a visual association between your brand and these ideas. That kind of link is harder to build up in such a subtle way using other marketing methods.
These are regular matches that have been dyed black. Contrary to a popular myth, black matches don’t burn any faster than regular ones.
Safety First
As promotional products, matches are better than lighters.Matches are biodegradable since they are made of wood, and the dyes used in black matches don’t release harmful chemicals either.
These factors make them a more environmentally friendly choice for promotional products. That can help you build a positive link between your brand and sustainability.
Matches are also ready to use. Non-disposable lighters need lighter fluid and flints, both of which run out. When disposable lighters are empty, the plastic won’t break down,resulting in pollution.
Thanks to match product safety, you can also safely send them in the mail. They don’t pose the same travel hazards as lighters, making them an effective choice.
Refine your Promotional Materials
You’re probably already thinking of black matches within your existing promotional strategy. They make great giveaway items in physical stores, and hand them out at trade shows, or even include them with mail-order products.
If you’re looking for custom matchbooks, check out Wagner Match. We are matchbook industry leaders and offer hundreds of options, and we can satisfy your needs, whether that is a classic matchbook or cutting-edge match tech.
Contact us for a quote today and up-level your promotional materials in style.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.