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Your business made some significant progress over the last few months. Adding a little money to your marketing budget can make a massive difference in a business’s success!
The Small Business Administration says that small businesses should spend about 7-8 percent of their marketing revenue. In this case, a small business is anyone bringing in less than $5 million a year in sales.
Where do you spend your marketing dollars? Keep reading to learn why you should consider making a custom matchbook with your logo to help market your business and how important the tagline is.
Why Choose a Matchbook?
When you choose something to put your logo and tagline on, you want something small enough for people to carry around and valuable enough for them to pull out in public. Matches fit in your pocket, and anyone who smokes knows how important a good book of matches is!
We had come a long way from back in 1805 Paris when Jean Chancel created the first matchstick. Now, there is a wide variety of match styles, sizes, even specialty-shaped packs!
If you give these out to your customer, it makes them feel good about coming back to you again and getting your logo out where more people can see it! That is why many people see custom books of matches work so well as upscale promotional marketing!
The Importance of a Good Tagline
One of the most important things to decide when designing a book or a box of matches is to choose the perfect tagline! Pick something eye-catching that symbolizes your business in as few words as possible.
If your tagline is too long or boring, it will not do much to bring in more business. The last thing you want people to associate your company with is boredom!
Keep in mind that you also need to speak to your audience. If your customers have conservative tastes, do not pick a tagline with salacious or offensive words and phrases. That is a sure way to alienate the people you want to bring through the doors.
Effective Marketing Speaks to the Right Person at the Right Time
You could choose to hire a person or a firm to market your business. But, no one knows your business or your customers better than you!
Make sure you pick a tag line to put on your promotional materials that speak to your customers and grabs the attention of potential customers as well. Of course, on something small like a book of matches, you will need to pick something short and to the point!
We hope you enjoyed reading this article and that you learned about the importance of a good tagline on your promotional matchbook design. If you need to create your custom packs of matches in the Colorado area, contact us to get a quote today!
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.
