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Promotional products are an effective marketing tool for many businesses today. However, their effectiveness significantly depends on how you approach the products. That means not just slapping your logo on any promotional product but outlining clear objectives so that you pick the right products to fit your business. Whatever product you choose must communicate your brand and message effectively. The key is to craft a message that leaves a lasting impression on your target audience and choose a product that aligns with that goal.
Also, choosing the right promotional products depends not only on the type of business you operate, but also whether they will benefit the users. If they aren’t beneficial, your customers will likely get rid of that promotional product, and the marketing benefits will be limited at best.
Visibility for Brand Messaging
The point of any promotional product is to give your brand visibility and to make it memorable for your target customers. When you choose a promotional product, the product must be positively associated with your brand. For instance, a health brand might not want promotional products associated with an unhealthy lifestyle. On the other hand, choosing a promotional product that aligns with your brand’s overall messaging can boost your brand’s visibility.
Think about your favorite local restaurant or bar. They might opt for custom drink coasters because they are a promotional product that aligns with their overall brand and the products they offer.
However, many promotional products provide a platform for your messaging while not detracting from your brand. Boxed matches, for example, give you a place to put your brand messaging while giving your customers a useful promotional product.
Brand Exposure
One of the key aspects of any good promotional product is how frequently your potential customers will pick it up and see your brand logo, business name, or other brand messaging. There is an element of the Mere Exposure Effect, a psychological concept that says people tend to gravitate toward the things they see the most often.
Boxed matches are a product that can be used repeatedly since most have 12 to 14 matches, making it easier to achieve that frequent brand exposure. Then the next time they want to purchase a product or use a service, it will be easier for them to call your business to mind.
Brand Awareness
The right promotional products assist in the likelihood of clients recognizing the existence of your business, its products, and its services. Studies show that customers are more likely to purchase from businesses that give them promotional products because they recognize the brand. That means you need to do more than put your business name and logo in front of potential customers. You also need them to recall and recognize your brand easily.
However, it doesn’t mean just slapping your logo on any product. It means choosing promotional products that shape your business’s image in your customers’ minds, helping them quickly identify your business and what it has to offer. For instance, when you design your custom box matches, you need to make sure that you include things that make it easy for someone to associate them with your business. That means including your logo, theme colors, an identifiable name, symbols, or other design elements which can easily be associated with your business.
Clearly, choosing the right promotional products means finding ones that fit with the overall image of your brand, can be used frequently by potential customers and will help to build brand awareness. The more customers engage with your promotional products, the greater the chance you will build customer engagement.
Our team offers a variety of promotional products, including box matches, that can be easily customized to fit your brand and its messaging. Contact us today to learn more about your options.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.