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Promoting your business through branding is a key part of any marketing plan. After all, you want to connect with your potential clients and build a relationship with them. One of the keys of any marketing or promotional campaign is how you can continue to connect with that potential client even after the commercial or demonstration is over.
That is where promotional products come into play. They provide a simple but effective means to connect with clients, both now and in the future. Here are 10 reasons why branding your promotional products is a solid investment.
Constant Reminder of Your Business
When you create a branded promotional product, such custom toothpicks, your potential customers are going to be reminded of business every time they pull that product out. In fact, they will also be sharing your business name with those around them. If people ask them about the company and they share a few words, then your branded promotional item has done its job.
Give a Positive Impression of Your Company
9 out of 10 people who receive a promotional product are more likely to recall the branding. Imagine how that impression can be translated into an increased number of sales. Plus, 89% of customers can recall information about your business for up to two years, which means that you are going to get multiple impressions of your brand during that two-year time period.
Secure Access to Valuable Advertising Space
When you create branded promotional products that people put on their desks or in their purse. The fact is that you are creating a permanent billboard for your brand and your brand message just by choosing the right promotional product, such as custom toothpick packs.
Customize Your Brand Message
By choosing the right promotional product to match your customer’s needs, you can add a personal dimension to your branding. That gives your customer another way to connect with your brand, because they feel as if you are focused on them.
Everyone Loves a Freebie
Here is the reality. The costs of promotional items are often much lower than your customers think, yet their perceived value means that your customers are going to hang onto those products longer. However, working with a quality promotional product company, such as Wagner Match, you can create a bulk purchase of a variety of items.
Getting Involved With Your Community
Promotional products can also be a great way to connect with your community. Sponsoring a local event and then offering promotional product, such as custom toothpicks, is a fantastic way to increase your brand recognition. It also enhances positive perceptions of your brand within the local area.
Use Promotional Products to Incentivize Your Team
The beauty of promotional products is that they do not have to be used just for your customers. Try creating promotional products that are meant to connect your employees to their sales goals. If you create an awards program to suit your work-culture, you can increase the positivity and motivate your team to continue working on the growth of sales.
Promotional Items Add Value to Your Products
Instead of creating a discount for your customers, consider including a free gift, such as a custom toothpick pack. Doing so can add to the perceived value to your products or services, without reducing the overall revenue of the order. Thus, you can maintain higher gross sales margins and make your customers feel better about doing business with you at the same time.
Becomes a Memory Aid
Your customers are more likely to remember the details of your company and their experiences when you give out a promotional item. Essentially, your promotional item becomes a memory aid that helps them to remember details about your business.
Something They Can Hold
While customers do appreciate the email newsletters and the promotional discount codes, the reality is that they can make a special connection with your brand simply because you are giving them something to hold. People like things that they can hold, especially if they feel as if those products were made just for them.
If you are looking for the right promotional product to fit the needs of your business and budget, then contact our team today.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment and service industries since 1981.