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Tradeshows are a chance for you to make an impact on potential customers. However, at those same tradeshows, there can be hundreds of other businesses, all of which are trying to make sales and build a relationship with your potential customers. The question is how to make yourself stand out from all those other businesses.
One of the best ways is by offering marketing gifts or promotional tools as part of your presentation. These giveaways can be anything, including a notebook, pen, or even a mug. Keep in mind, that everyone is also offering gifts or these promotional items. While you want to choose items that are useful and compliment your brand, it is also important to think about the weight of these items.
After all, they are going to be walking through the tradeshow all day and do not want to lug a huge heavy bag. Here is an option that is useful and lightweight, increasing the likelihood that they will keep it.
Creating a Customized Colorful Box of Matches
Matches have always been useful for a variety of needs. Creating a customized matchbox, with the heads of your matches dyed to match the main color of your logo. Plus, the box is lightweight, making it more likely that they will hang onto it throughout the day. Every time they decide to use those matches, it is as if you are getting additional face time with them.
The Benefits of Customization
There are a variety of benefits to customizing your giveaway, particularly something that is small and portable. Anyone can buy a regular matchbook or box of matches, but adding your brand makes it a marketing tool. Plus, they are versatile, meaning they can be used to light a fire, light a grill, or even a candle.
They can also grab the attention of your potential customers, not only with your brand logo, but also the various colors and geometric shapes. You might find that your potential customers are using your gift every day, which can increase the likelihood of them calling you to connect about your products or services.
If you are looking for a way to make your business stand out from the crowd, consider a lightweight item that can have a huge impact, such as a customized matchbook or matchbox. Contact our experienced team to help you determine the best custom marketing products for your business.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment and service industries since 1981.