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Promotional items have long been a part of marketing for businesses. Everyone loves a free item, and when they are helpful, you know that those potential customers will see your name repeatedly when they pick up that item and use it. Other promotional items might be for sale but are also swag your customers love to wear.
The goal is to increase brand recognition, boost sales, and reach new markets. Consumers recall products when they see the company name or logo, which is linked to theories of recognition and recall. Typically, companies give swag at external events or participate in internal events, such as milestone celebrations. Investing in well-designed, high-quality swag can establish a positive company culture and foster good relationships with your team and customers.
To effectively market your company, you need the right mix of promotional products that will positively impact your customers and draw attention to your company. Let’s dive into the hottest trends in promotional items for 2024.
Clothing Is Promotional Swag
According to a recent report by Brush Your Ideas, some of the top trending promotional items include niche products within the clothing category, including hoodies and jackets. The business of clothing is gigantic. In the U.S. alone, e-commerce fashion accounted for 23% of all fashion retail sales in 2022.
You can quickly sell your promotional swag with suitable designs, like t-shirts, sweatshirts, socks, and jackets. Keep in mind, some items will have a greater draw depending on the season. But if you are looking for promotional items you can offer for free, you might want to consider moving beyond clothing for purchase and put together grab bags with matchbooks, custom drink coasters, or even pens and pencils.
Choose Eco-Friendly Options
The promotional items that resonate with customers as we enter 2024 are eco-friendly products made from sustainable materials. Promotional items in demand are those made from RPET, bamboo, and wheat. Additionally, with promotional items growing in popularity, choosing sustainable options will make your business more appealing to your target audience.
Build Grab Bags With Multiple Items
Influencer Marketing Hub compiled a list of inspirational company swag ideas, which include items like coffee, tote bags, and other custom items. Perhaps you can put together a grab bag for new customers, adding matchbooks, custom drink coasters, or drink cozies.
You can also put together these grab bags for new hires. Swag given during recruitment events leaves an impression on prospective hires. Your potential employees and new hires will notice and appreciate high-quality swag. Being seen as a brand with cool swag is also good for your business reputation.
Valuable swag or promotional items work behind the scenes, constantly reminding you of your business. Building a relationship based upon the idea of “you gave me this, so I’ll give you something in return” can lead to repeat business or referrals.
Plus, promotional items can facilitate low-cost marketing. The cost per impression for promotional items compared to other marketing methods shows that swag consistently outperformed other options, partly due to the lower costs and higher ROI. When you put together the right promotional items, you can increase customer loyalty and build brand recognition.
At WagnerMatch, we work to help you find the right promotional items to fit your business and brand. Let us customize different products that can easily fill a grab bag or be offered at your locations.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.
