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Your bar or restaurant has a unique brand, offering a well-designed menu and drink offerings. While you put all the effort into building your amazing brand, you might actually be missing a critical marketing opportunity.
What do you put all the drinks on? A coaster, which is meant to protect your tables and bar surface from water marks. But if you are just ordering generic drink coasters, then you are missing a chance to create a lasting brand impression. Let’s dive into what custom drink coasters are and how you can use them effectively.
What Are Custom Drink Coasters?
Drink coasters protect the surface of a table or bar from condensation created by cold drinks. When a custom drink coaster is placed on top of the drink, it can serve to signal that they are not done with their drink. Manufacturers can use different colors and materials to create coasters that reflect your logo and brand messaging.
Not only are drink coasters fun to look at, but they are also practical. Our team can work with you to provide a variety of sizes, shapes, colors, and designs to fit your needs.
How Can You Use Coasters in Marketing Efforts?
Custom drink coasters can be an inexpensive way to highlight your brand. How can you use them within your marketing efforts? Start by making these custom drink coasters available for customers to take with them as promotional items. Your customers will use them at home and repeatedly see your business name and branding. They will see the coaster and your information every time they lift their drink.
While custom drink coasters naturally lend themselves to being used in the hospitality industry, you can use them in other places. If you run a catering business or bar service at your event, consider offering custom drink coasters for weddings and other celebrations. It will make your service stand out, particularly for weddings, where having the couple’s names and wedding dates on the coasters could be a nice touch that compliments their decorations and theme.
If you have a regular event at your place of business, be it a restaurant or bar, consider advertising the event on your drink coasters, ensuring that every customer who orders a drink sees the information about the event. When you opt for custom drink coasters, you can use them to complement your brand messaging and other marketing efforts. For instance, your local bar can easily advertise specials or karaoke night with a broad mix of custom drink coasters. Plus, you can utilize different colors or designs, so your multiple events stand out from the others.
Custom drink coasters are a great way to make progress in building the buzz about your event and increasing attendance. With that in mind, make sure you choose a custom drink coaster that gives you enough room to add necessary details about the event, including the date, time, and where they can get tickets or more information. Create buzz about your business with this unique touch, one your customers can easily take to have contact information about your brand.
By now, you see the benefits of custom drink coasters for advertising your business or giving your customers a unique option for their event. Now, let’s walk you through creating your custom drink coasters.
Creating Your Custom Drink Coasters
Start by checking out the various options for custom drink coasters that we have available. Coasters have come a long way from the traditional cardboard circle you would get at your local bar or restaurant. You have the ability to choose different shapes, edges, and color schemes to create a one-of-a-kind look for your drink coasters.
There are also a variety of color schemes available, allowing us to match the colors associated with your brand, providing consistency with other signage and advertising for your business. Make sure you have your color information handy so that we can discuss the options available.
Ensure that you include the name of your business, the event, and any other contact information for your customers so that they can act on the information provided.
The beauty of custom drink coasters is that they can easily promote your business to existing customers. But you can also use them as promotional items for various hospitality businesses or at corporate functions and events. Your custom drink coasters should include critical details, including your brand, business name, and phone number or website. Not only does it make your drink coaster stand out with your unique design, but it also provides details that make it easy for potential customers to find your business.
Made of compressed cellulose multi-ply white virgin tissue, soft doilies, or biodegradable pulp-board coasters with environmentally safe soy inks, that can easily handle condensation from your customers’ drinks without falling apart.
Using embossed printing, we can make your logo and details pop out from the background, which will make it easier for you to catch the eye of your current or potential customers. All we need is your ideas, and together, we can create amazing custom drink coasters to meet your needs.
The Many Uses of Custom Drink Coasters
Coasters were initially designed to slide bottles and decanters around the table after servants left. Unlike today’s coasters, these early ones looked more like shallow trays. Cardboard coasters, similar to the ones we are familiar with today, were created in the 1880s. Today, custom drink coasters are a practical item that can easily be flipped to serve as a part of your marketing strategy.
Custom-imprinted drink coasters add a touch of elegance to your dining tables and bar. They elevate your image and reinforce your brand. When placed under cocktails, dessert glasses, and tea or coffee cups, these coasters absorb any drip or spill. Drink coasters belong wherever beverages are served, whether in a bar, lounge, brewery, hotel, or restaurant brand. They provide a constant level of exposure for your customers to your brand, logo, and messaging.
While custom drink coasters are often associated with bars or restaurants, you can put them to use in other business settings. Your coffee shop can use custom drink coasters for those customers choosing to stay and enjoy their favorite brew in your café. Those coasters can help your business look classier and provide a more established look and feel. The promotional opportunities are endless with custom drink coasters, both as you use them within your business and as giveaway items during special events.
Adding details about your business, either a character, symbol, or website is also possible on your custom drink coasters, giving you a chance to highlight the different parts of your business. Have more information than can fit on a coaster? Consider using a QR code, which can easily be printed onto custom drink coasters, allowing your customers to scan the code right where they sit.
Our goal is to create a useful product that is fun for the customers and potentially sparking a conversation. When people make connections with other customers or your staff, they recall the fun they had and want to come back again. Your drink coasters can be the key to creating those connections with their very first drink order.
For a fixed price, you can save money by keeping your surfaces looking good for longer, thus reducing the number of times you have to replace them. Plus, the right drink coasters can highlight the beauty and elegance of your business, particularly if you are a venue specializing in weddings, anniversaries, or other special events.
Our team is ready to help you design your custom drink coasters. Contact us today to discuss your design and find the best available options.
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment, and service industries since 1981.