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Trade shows are an excellent place to connect with new customers. Promotional giveaways are the best way to start building relationships that last beyond the convention center.
Many marketing gurus counsel businesses to give away useful items. So they usually pick pens or notebooks. Sure, they are useful, but they are not exactly unique.
The best trade show giveaways are useful and unusual. They tie into the message you want to send to potential customers about your business.
Read on to discover 5 unique trade show giveaways you can use at your next show!
1. Branded Lipbalm
Yes, even men can benefit from a lip balm. The air in conference centers can sometimes be quite dry. So lip balm helps bring a little comfort back into the event.
Plus, every time someone wants to reapply lip balm after eating or drinking, they see your brand again!
Natural beeswax is a great option. But see if you can source a synthetic alternative to cater to vegans.
2. Reusable Water Bottles
It is estimated that 8 million metric tons of plastic end up in the ocean every year. Encouraging people to use reusable water bottles is a great way to help combat this problem.
Why not show your potential customers how environmentally friendly you are by giving away branded water bottles?
You are also helping to keep people hydrated in a busy setting. If there is a water fountain where they can refill, you are saving them money too.
3. Tote Bags
Let’s face it, other businesses will be busy handing out trade show giveaways. So offering a branded tote bag gives people somewhere to put them!
They will be carrying goodies around the show in a bag with your logo on it. It is the best way to turn them into brand ambassadors.
Canvas tote bags are also reusable and sustainable. So people are more likely to keep using them outside of the trade show. That gets your branding in front of an even wider audience.
4. Matchbooks
1.3 million people quit smoking every year. So why would you hand out matchbooks?
People use matches for things other than smoking. They are great for lighting candles, starting a barbecue, or getting a campfire going.
If you are at a trade show related to any of those things, custom matchbooks make perfect sense.
Plus they are easy to carry around. Few businesses will hand them out, making your giveaway much more unique.
5. Novelty Stress Ball
As fun as trade shows can be, there is always an element of stress. Particularly if there is a line up of speakers and they get nervous onstage!
Why not show potential customers your fun side and order in branded stress balls? They often come in novelty shapes so you can match the design to your industry.
Which of These Unique Trade Show Giveaways Will You Choose?
Whatever items you choose, check they match your brand vision and values. These promotional gifts offer the chance for you to shape how potential customers see your business.
If you want more ideas of unique trade show giveaways, check out our product catalog. If you need help, then get in touch!
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment and service industries since 1981.
