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The overall value of the promotional product industry is estimated to be over 20 billion dollars. Having the right promotional products to market your business can make a big difference for your overall brand awareness. Custom matchbooks are one of the best ways to build brand recognition with your customer…

If you are a new matchbook collector, there are a few important things you need to know. One of the first things you need to know is how to shuck a matchbook. This is the process of removing the staple and matches from the book. In some exceptional cases, you…

The world of collecting custom and vintage matchboxes, phillumeny, is raging right now. The most expensive matchbook was sold on July 3, 2015, for $6,000. It was from a June 1927 dinner celebrating Charles Lindbergh’s historic solo transatlantic flight from New York to Paris. Part of the interest in the…

If you are looking for a great way to promote your business or brand, personalized matches are a great way to go. When shopping for matches, you will see that you can choose from all sorts of colors. While shopping, you may wonder: do black matches burn faster? Black stem…

If you are a budding phillumenist, then you probably know a bit about the history of matchbooks. In 1829, Joshua Pusey invented the matchbook. His version, however, has a striking surface inside the book. Of course, this means if you light one match, the rest will all ignite. When the…

Your business made some significant progress over the last few months. Adding a little money to your marketing budget can make a massive difference in a business’s success! The Small Business Administration says that small businesses should spend about 7-8 percent of their marketing revenue. In this case, a small…

So, you want to be a matchboxes collector. Collecting custom matchboxes is the easy part: keeping them from weathering is a bit more challenging. As a newbie collector, you may wonder what the best way is to preserve them. You may worry they will weather quickly. This guide will help…

Are you a restaurant owner looking for the perfect way to keep your customers coming back time after time? Well, you have probably already worked out that you need to give your customers stellar service. You have probably also already worked out that you need to provide them with an…

Box Matches have been a go-to marketing product for decades, particularly for venues. In years past, smokers often needed a light, and a box or book of matches was sure to be something that customers carried around until they were gone. And this strategy often resulted in widespread brand exposure…

Did you know that receiving a promotional product makes consumers 30% more likely to work with your business? Well, it is true. According to recent statistics, only about 55% of potential clients will choose a business without promotional products. However, after a giveaway, that number grows to 85%. If you…

Business owners across the nation have been watching the CDC guidelines closely to find out how and when they could have their grand reopening. Now, the time has finally come for businesses to open their doors once more, even if there are still necessary precautions in place. Recapturing your customers’…

Matchbooks were so popular in the 1940s and 50s that hospitals gave them out to expectant fathers so they could light their celebratory cigars. Companies decorate their paper covers with everything from ads for restaurants to commemorative photos of the British royal family. Today, branded box matches may be a…