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Did you know that lighters were invented before matches? John Walker accidentally created friction matches in 1826 while lighters were invented in 1816. Yet today, matches carry a feeling of nostalgia that lighters do not. Matches, with their unique designs and their use of space, can be the perfect advertising…

Make no mistake, people love receiving free items! It doesn’t really matter what the item is, either. Somehow, just the thought of getting it gratis works to increase its perceived value. Of course, it’s an even better idea to give out promotional items that truly are useful. If you’re interested…

Freebies, giveaways, and handouts may seem like a waste of time, resources, or money, but they actually encourage business and sales. Go to any conference or meet and greet and you’ll see a barrage of freebies. T-shirts, tote bags, business cards, and more. It’s a marketing gold mine. The one…

Business marketing is a dog eat dog world! The old ways of marketing with print ads and commercials are not producing the same buzz that they used to. You need to find new and unique ways to bring more attention to your brand. What if you could make your customers…

There is nothing quite as fun as getting a giveaway. From business owners to consumers, free items are a great way to drum up excitement about a company. Freebies, whether they’re practical giveaways or free food samples, are a powerful marketing strategy for your business. According to one study by…

Are you heading off to a trade show soon? If so, you’re in the right place because here are five foolproof tips on how to use promotional items to attract more business. Promotional items are critical if you have a stall at a trade show. So much so that 56%…

When done right, promotional giveaways offer effective brand recognition and are great for their word of mouth potential, which is one of the most effective forms of marketing. People will begin to identify with your brand and spread the word in a way that is cost-effective and draws potential customers…

Marketing your dispensary is crucial to sales. Many dispensary owners, however, find marketing marijuana to be challenging. As a result, most dispensaries struggle to market their brand effectively. Fortunately, a wide variety of marketing materials exist. Today, 29 states allow legal marijuana use. Some states only allow medical marijuana while…

In this modern digital age, you may think each technological advancement and product promotion is paving the way for improved marketing techniques. However, just because a marketing strategy is new doesn’t mean it’s automatically going to be successful. While it’s always good to test out new marketing strategies, never forget…

In a world full of expensive ad campaigns and digital marketing, going back to a classic for seasonal marketing may be just the move your business needs. Candle matches are a time-tested, low-cost, and charming favorite. Matchboxes are an old advertising trick that are just as effective now as they…

What branded promotional item can strike more than a chord with potential clients and add a little flame to your brand exposure? Customizable matchbooks, of course! Promotional items stand proud as a tried and true way of building brand loyalty, exposure, and identity. Further, gift giving has an incredibly powerful…

Deciding on restaurant promotional items isn’t easy. In order to reach a larger audience, you have to choose items that will best communicate the kind of restaurant you want to be. Here are 5 restaurant promotional items your business needs:   T-Shirts Selling t-shirts to your customers is a great…