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About 96% of business owners around the country reported some sort of impact from the current pandemic. While some operations, like healthcare facilities and grocery stores, struggle to keep up with the sudden overwhelming demand, many others wait for permission to reopen again.
Has the COVID-19 pandemic temporarily suspended your business? If so, you will need strategic marketing strategies to help consumers remember your brand when things return to normal.
Keep reading for tips on how to effectively market to preserve your business during these economic tribulations.
Strategic Marketing Ideas
The strategic marketer thinks creatively and finds ways to connect with loyal customers from a distance. If possible, move your business online by selling certain products on a webpage or creating the opportunity for virtual services.
The transition can take a lot of time and money, so this may not be an option for everybody. Still, you can stay in touch!
With the extra downtime, utilize snail mail to send them a letter showing your concern for their well-being and let them know how much their support will mean once you get back in business.
Along with the letter, send a token gift that will keep your brand on their mind! Not sure what to send?
Matches
Everybody loves a cool box of matches and the convenience of a matchbook! A custom box or book of matches brings your brand into their home to help them through this difficult time!
Creating a nice design will prompt people to keep the matches out in the open, making your brand a decorative part of their quarantine. This simple gesture will help them feel more connected to the community in a time where they need it the most.
You can also take it a step further and tie the match use into your business! For instance, a science museum might send parents the matches along with a list of cool experiments that use a flame!
A candle company might share a little screen on making a DIY stick, so people can light their own creation with your name attached to it. Use outside of the box product marketing strategies to keep them reaching for your custom box of matches!
Toothpicks
Sending a custom pack of toothpicks will elicit a similar sentiment. Add a little humor and add a note like, “You cannot choose your favorite [type of business] during this time, but at least you can still pick your teeth!” Sometimes people need that eye roll and giggle to get them through tough times like these.
Coasters
Want to choose a product marketing strategy that will last forever? Send out custom drink coasters! A restaurant or beverage company might suggest fun ways to turn their top drinks into cocktails or cocktails with the coaster!
Create Your Top Strategic Marketing Plan
This pandemic might prevent you from conducting business as usual, but do not allow it to put you out of business completely. Use strategic marketing to stand strong through the storm.
We offer high-quality custom products that can help your business survive as we also fight our way through these difficult economic times! Get your quote today!
Wagner Match has specialized in providing impeccable service to the hospitality, entertainment and service industries since 1981.