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Transform your business this holiday season with the ultimate marketing solution: unique holiday coasters. These customizable promotional products are more than just functional drink holders; they are a powerful tool to boost your business and elevate your brand. Stand out from the competition with eye-catching designs and high-quality materials while…

As a business owner, you’re constantly seeking ways to stand out and make a lasting impression. While traditional marketing tactics can be effective, they often lack the personal touch that consumers crave. This is where customized match products shine. When used strategically, they can be a powerful and unique marketing…

In a marketing world that feels dominated by digital options, the value of traditional marketing methods can often increase. Physical items that also serve a marketing purpose, such as personalized and branded coasters and matches, are still relevant for many consumers. In fact, many patrons appreciate the nostalgic feel of…

In the digital age, where everything seems to be stored on smartphones or in the cloud, there’s something undeniably charming about collecting physical items that harken back to simpler times. One such nostalgic pursuit is the collection of vintage matchbooks and box matches. These tiny, often overlooked relics offer a…

In today’s marketing climate, it can be challenging to differentiate your business from competitors. Consumers have a lower tolerance for ads, whether they are digital or physical. Savvy business owners are looking for novel ways to reach new customers and keep repeat customers. Custom matchbooks are an ideal marketing tool…

Are you looking for ways to promote your business that are both fun and useful? For businesses that offer drinks and other food items, promotional items can be practical, like a coaster, while advertising events and other information about your offerings. Let’s dive into the benefits of promotional coasters for…

Your bar or restaurant has a unique brand, offering a well-designed menu and drink offerings. While you put all the effort into building your amazing brand, you might actually be missing a critical marketing opportunity. What do you put all the drinks on? A coaster, which is meant to protect…

Promotional items have long been a part of marketing for businesses. Everyone loves a free item, and when they are helpful, you know that those potential customers will see your name repeatedly when they pick up that item and use it. Other promotional items might be for sale but are…

While marketing trends evolve, promotional products remain integral to many successful advertising strategies. These products have a long – and successful – history in the US, and they are still highly desired by most consumers. This success likely has to do with the ability to take something away from an…

Collecting matchbooks has a long history, stretching back to the late 1800s. At that time, matchbooks were incredibly popular and were one of the primary methods of marketing or promoting a business. Businesses would print their name and logo on the matchbook, and people would often save them as souvenirs….

Anyone in the hospitality industry knows that creating ‘buzz’ around your brand is one of the best ways to achieve success. But getting that customer hype is easier said than done. And businesses looking to build that brand recognition need to use every tool at their disposal. Promotional items –especially…

Marketing in today’s age can be a complex strategy with many components. But with most marketers heavily focusing on digital strategies, including physical marketing materials can often impact your target audience more. Coasters are an ideal opportunity to showcase your brand, enhance visibility, and ultimately secure more sales. Coasters serve…

Custom drink coasters can be a fun way to add a splash to any brand. Not only are drink coasters fun to look at, but they are also practical. Our team can work with you to provide a variety of sizes, shapes, colors, and designs to fit your needs. Make…

Marketing to a modern audience is incredibly challenging. But in an environment where digital marketing dominates, one of the best ways to gain brand recognition may be to use a much older strategy. Printed box matches have been used for decades as a marketing strategy. And the reason for the…

In the modern era, getting a great gift that others will love can be difficult. Decorative custom matches are an amazing way to give a personal gift that can also be a work of art unto itself. Box matches have a long history of being used for branding, conveying messages,…

Planning your wedding involves managing multiple details, be it the reservations for the venue, the decorations, the wedding party, and the catering. Of course, you also want to provide your guests with a special gift to commemorate your special day. For many couples, wedding and shower favors have been a…

Marketing your business is more essential than ever before to maintain your sales and preserve your growth trajectory. That can be challenging as inflation means every dollar buys less than it did before. Now your customers look for value every time they go to the store or shop online. How…

Growing your business involves marketing so customers learn what you offer and your location. How can you do that in a way your customers carry with you? Promotional items, such as custom drink coasters and custom matchboxes, can be a great way to do just that. Learn how you can…

Did you know that over 80% of customers keep promotional products because they find them useful? Custom drink coasters have long been the realm of restaurants, breweries, and cocktail lounges. If you run a small business – any type of small business – customized coasters are a great way to…

Promotional products are an effective marketing tool for many businesses today. However, their effectiveness significantly depends on how you approach the products. That means not just slapping your logo on any promotional product but outlining clear objectives so that you pick the right products to fit your business. Whatever product…

According to the Psychology of Free, “free” is a powerful emotional trigger that’s often irresistible. People will take home items they don’t need or buy something for the heck of it if they get a free item in return. If your business is considering a promotional product giveaway, the power…

Hospitality is a business built on creating amazing interactions with your customers. But first, you have to find ways to get customers into your restaurant or bar. Promotional items, available for customers to take with them, allow you to reach out to potential customers who see those items. Matchbooks, for…

Did you know that 91% of people have at least one promotional item in their kitchen? Now is the time to start if your company isn’t giving away custom promotional items. The only problem is figuring out the best way to do that can feel exhausting. So, you have to…

Businesses rely on promotional products so much that it’s become a $19.1 billion industry here in the U.S. Whether you’ve used customized promotional products before or not, fall is the perfect season to make some for an upcoming event. Bring attention to your brand and delight your customers with customized…

Promotional products develop a favorable brand image. Due to the promotional items’ ability to reach audiences exposes your brand to people beyond your target market. Given that digital advertising has dominated the marketing industry, many may be unsure of the value of promotional items. Here, we’re sharing how effective promotional…

Due to the decline in tobacco usage, you may believe that people have little to no use for matchbooks and matchboxes these days. However, the matches market still had a share of 191 million in 2021. Therefore, it seems that creating custom matchboxes for business advertising purposes can still be…

Have you heard about the principle of reciprocity? It’s a psychological principle that says that we pay back what we receive. For example, if someone does a favor for you, however small, you will feel obligated to return the favor. Free information on a website is a big part of…

Did you know since 2020, 3.9 million people have graduated with some type of degree in the U.S.? Numbers like these make for a lot of graduation parties. So how do you make your graduation party stand out? Customizing your party favors is a fantastic place to start. You can…

Going off data from The Knot,CNN Business predicts an impressive 2.6 million weddings will happen this year. Millions of weddings mean millions of guests and millions of chances to give memorable wedding favors. And so, if you’re planning a wedding, then consider giving custom matchboxes to your guests as a…

Giving away freebies is an excellent way to market your business. And one of the freebies that will help you stand out? Custom matchbooks. Even as smoking declines in popularity, having matchbooks custom-made is a great way to keep your business fresh in the minds of your customers. Whether people are…

Do you want to advertise your business by giving away unique promotional gifts? Promotional gifts are one of the oldest marketing strategies for small businesses. Some companies even set up a promotional budget to make their gimmicks work. A promotional gift is a product with your company’s logo or slogan imprinted…

Did you know that we’ve been using matches since 1826? Whilst technology has come a long way since then, matches are still going strong as a simple but effective way to produce a flame. With matches being a popular item, it makes them the perfect tool for marketing your business…

Purchasing or receiving promotional products increases a customer’s likelihood of buying your business from 55% to 85%. Anything from a pin to a bag can be used as a way to spread the word about your company, but one of the most effective is box matches. They’re useful, customizable, cost-effective, and…

Did you know that matchbooks are the second most popular collectible behind stamps? There’s more to them than just lighting. Matchbooks appeal to collectors because of their artwork and history. Often collected as souvenirs, they represent the memories of places collectors have traveled. Some view them as a historical, cultural, and…

Halloween will soon be upon us, which means a lot of Halloween parties. Halloween traces its origins back to the Pagan holiday of Samhain (pronounced Sah-wen), a harvest festival where the veil between this world and the next was believed to be at its thinnest. People would dress up in…

Matchbooks make a great promotional product because they are so tangible. Potential customers interact with them every time they use them. Remember, people need to see your brand between 5-7 times, and this repetition helps cement your brand in their minds. Every time they use matches, they’ll see your brand….

The overall value of the promotional product industry is estimated to be over 20 billion dollars. Having the right promotional products to market your business can make a big difference for your overall brand awareness. Custom matchbooks are one of the best ways to build brand recognition with your customer…

If you are a new matchbook collector, there are a few important things you need to know. One of the first things you need to know is how to shuck a matchbook. This is the process of removing the staple and matches from the book. In some exceptional cases, you…

The world of collecting custom and vintage matchboxes, phillumeny, is raging right now. The most expensive matchbook was sold on July 3, 2015, for $6,000. It was from a June 1927 dinner celebrating Charles Lindbergh’s historic solo transatlantic flight from New York to Paris. Part of the interest in the…

If you are looking for a great way to promote your business or brand, personalized matches are a great way to go. When shopping for matches, you will see that you can choose from all sorts of colors. While shopping, you may wonder: do black matches burn faster? Black stem…

If you are a budding phillumenist, then you probably know a bit about the history of matchbooks. In 1829, Joshua Pusey invented the matchbook. His version, however, has a striking surface inside the book. Of course, this means if you light one match, the rest will all ignite. When the…

Your business made some significant progress over the last few months. Adding a little money to your marketing budget can make a massive difference in a business’s success! The Small Business Administration says that small businesses should spend about 7-8 percent of their marketing revenue. In this case, a small…

So, you want to be a matchboxes collector. Collecting custom matchboxes is the easy part: keeping them from weathering is a bit more challenging. As a newbie collector, you may wonder what the best way is to preserve them. You may worry they will weather quickly. This guide will help…

Are you a restaurant owner looking for the perfect way to keep your customers coming back time after time? Well, you have probably already worked out that you need to give your customers stellar service. You have probably also already worked out that you need to provide them with an…

Box Matches have been a go-to marketing product for decades, particularly for venues. In years past, smokers often needed a light, and a box or book of matches was sure to be something that customers carried around until they were gone. And this strategy often resulted in widespread brand exposure…

Did you know that receiving a promotional product makes consumers 30% more likely to work with your business? Well, it is true. According to recent statistics, only about 55% of potential clients will choose a business without promotional products. However, after a giveaway, that number grows to 85%. If you…

Business owners across the nation have been watching the CDC guidelines closely to find out how and when they could have their grand reopening. Now, the time has finally come for businesses to open their doors once more, even if there are still necessary precautions in place. Recapturing your customers’…

Matchbooks were so popular in the 1940s and 50s that hospitals gave them out to expectant fathers so they could light their celebratory cigars. Companies decorate their paper covers with everything from ads for restaurants to commemorative photos of the British royal family. Today, branded box matches may be a…

In 2019, the average wedding cost $33,900. That includes the engagement ring but excludes the honeymoon. Those numbers come from a survey of more than 27,000 couples. Of course, a lot of couples will not spend anywhere close to that amount. They will still find themselves stressing over the budget….

Everyone knows what matches do, but how are matches made? What makes them flammable? What keeps them from igniting in the matchbook? If these are the questions that plague you, look no further. Here are the highlights of what goes on behind the making of a match. How Are Matches…

Personalization is crucial to customer satisfaction in this day and age. You need custom products for your business. What type of logo files work best on different items, whether it be custom matchbooks or T-shirts? You need to understand vector art for your personalized brand products. Learn more about vector…

During the Covid-19 pandemic, many businesses from all industries experienced a terrible loss in clients and profits. However, after months of a nationwide quarantine, businesses in America are finally able to open back up and return to work. As a business owner, you are thankful that you survived the pandemic…

About 96% of business owners around the country reported some sort of impact from the current pandemic. While some operations, like healthcare facilities and grocery stores, struggle to keep up with the sudden overwhelming demand, many others wait for permission to reopen again. Has the COVID-19 pandemic temporarily suspended your…

Custom matchbooks and match boxes have long been a part of history, as people continue to use matches to start fires, to smoke, and for producing light. In addition, these match boxes served as places for people and businesses to express themselves and advertise their offerings. Why were they so…

As it comes closer to your special wedding day, you might be wrapping up the final details related the big event. However, you might still be wondering what type of favors you can leave for guests to take away as a memento of your special day. There are a variety…

As a business owner, matchboxes are a great way to brand and advertise your business to current and professional customers. After all, they would see it multiple times because you are giving them a practical and useful piece of marketing. The result is that a box match becomes more than…

The first matches and matchboxes began selling to the public in 1826. Since that time, individuals have made a point to collect these small, but unique, marketing pieces. These box matches have become a snapshot of history, allowing people to go back in time with their unique designs and artistic…

With New Years Eve right around the corner, now is the perfect time to start preparing! It is the best time to spend with family and friends while ringing in the New Year together. Spend the night dancing, singing, laughing and creating lifelong memories that you will be able to…

Promoting Sustainability with a useable promotional item When businesses are looking to give gifts to their past, current and future clients, often times they over look giving promotional items. This usually happens because they are worried that their items may get thrown away and their marketing efforts will have gone…

Boxed matches can be a great way to advertise your business by providing your clients with something useful and portable. Your logo can be seen multiple times, and even by different individuals as the matches get passed from one person to another. Even after the box of matches is completely…

Box matches are a timeless, elegant, and unique way to either promote your brand or commemorate a meaningful event. Wagner Match offers a comprehensive line of premium wooden Japanese and India box matches. These custom-made box matches come in a variety of options – more than competitors are able to…

Are you looking for promotional items to give to your customers? Have you ever considered custom matchbooks or personalized pens? If you are unsure what items would suit your business best, then you need to take the time to see what the market has to offer. Here are 8 promotional…

Many couples decide on custom book matches as a wedding favor. You may be asking why, but the answer is simple. Book matches can be customized to suit any needs. It is simply amazing how beautiful a book of matches really can be. Be original by using custom match boxes…

Promoting your business through branding is a key part of any marketing plan. After all, you want to connect with your potential clients and build a relationship with them. One of the keys of any marketing or promotional campaign is how you can continue to connect with that potential client…

When it comes to promoting your business, you need to find ways that are cost-effective, while still making your business stand out from competition. Many of the best branded options bring your business to the attention of your potential customers multiple times. That means you need to find branding options…

Growing a business involves creating branded products that do the work of bringing attention to your products and services. With so many marketers focusing on their online marketing efforts, it may seem that promotional products have been neglected. Yet, these products can still be useful, providing a constant reminder of…

In the world of branding and marketing, finding the right promotional product for an event involves more than just choosing a product to put your logo on. It involves choosing a product that will speak to your target market, while providing additional exposure to your brand long after they receive…

Tradeshows are a great place to meet with multiple potential customers that are part of your target market. One way to maximize the benefits of your time at a tradeshow is by giving these potential customers a complete brand experience. In order to do that, you need to have a…

Tradeshows are a chance for you to make an impact on potential customers. However, at those same tradeshows, there can be hundreds of other businesses, all of which are trying to make sales and build a relationship with your potential customers. The question is how to make yourself stand out…

Trade shows are an excellent place to connect with new customers. Promotional giveaways are the best way to start building relationships that last beyond the convention center. Many marketing gurus counsel businesses to give away useful items. So they usually pick pens or notebooks. Sure, they are useful, but they…

In a digital world, is there still a place for promotional products? The answer is “Yes!” Gifts, such as promotional products, can have a huge impact. They allow for much more exposure than other hotel marketing ideas. They are seen and used for months after they are received, and many…

Are you looking for custom matchbooks to give out to your customers as promotional material? Matches are a useful everyday item, but with a little creativity, they can turn into a powerful marketing tool. Giving out cool, useful, and creative items like custom-made matchbooks helps you stand out as a…

Did you know that lighters were invented before matches? John Walker accidentally created friction matches in 1826 while lighters were invented in 1816. Yet today, matches carry a feeling of nostalgia that lighters do not. Matches, with their unique designs and their use of space, can be the perfect advertising…

Make no mistake, people love receiving free items! It doesn’t really matter what the item is, either. Somehow, just the thought of getting it gratis works to increase its perceived value. Of course, it’s an even better idea to give out promotional items that truly are useful. If you’re interested…

Freebies, giveaways, and handouts may seem like a waste of time, resources, or money, but they actually encourage business and sales. Go to any conference or meet and greet and you’ll see a barrage of freebies. T-shirts, tote bags, business cards, and more. It’s a marketing gold mine. The one…

Business marketing is a dog eat dog world! The old ways of marketing with print ads and commercials are not producing the same buzz that they used to. You need to find new and unique ways to bring more attention to your brand. What if you could make your customers…

There is nothing quite as fun as getting a giveaway. From business owners to consumers, free items are a great way to drum up excitement about a company. Freebies, whether they’re practical giveaways or free food samples, are a powerful marketing strategy for your business. According to one study by…

Are you heading off to a trade show soon? If so, you’re in the right place because here are five foolproof tips on how to use promotional items to attract more business. Promotional items are critical if you have a stall at a trade show. So much so that 56%…

When done right, promotional giveaways offer effective brand recognition and are great for their word of mouth potential, which is one of the most effective forms of marketing. People will begin to identify with your brand and spread the word in a way that is cost-effective and draws potential customers…

Marketing your dispensary is crucial to sales. Many dispensary owners, however, find marketing marijuana to be challenging. As a result, most dispensaries struggle to market their brand effectively. Fortunately, a wide variety of marketing materials exist. Today, 29 states allow legal marijuana use. Some states only allow medical marijuana while…

In this modern digital age, you may think each technological advancement and product promotion is paving the way for improved marketing techniques. However, just because a marketing strategy is new doesn’t mean it’s automatically going to be successful. While it’s always good to test out new marketing strategies, never forget…

In a world full of expensive ad campaigns and digital marketing, going back to a classic for seasonal marketing may be just the move your business needs. Candle matches are a time-tested, low-cost, and charming favorite. Matchboxes are an old advertising trick that are just as effective now as they…

What branded promotional item can strike more than a chord with potential clients and add a little flame to your brand exposure? Customizable matchbooks, of course! Promotional items stand proud as a tried and true way of building brand loyalty, exposure, and identity. Further, gift giving has an incredibly powerful…

Deciding on restaurant promotional items isn’t easy. In order to reach a larger audience, you have to choose items that will best communicate the kind of restaurant you want to be. Here are 5 restaurant promotional items your business needs:   T-Shirts Selling t-shirts to your customers is a great…

Want people to remember your business? While a brochure or data slick might get lost in the paper shuffle or inadvertently thrown away, putting your company name on a promotional product can help make sure you stick around long after the business event or meeting ends. Yet, with so many promotional options…

The average wedding budget is close to $30,000. So, when it comes to planning your wedding favors, it’s OK to want to think small. But just because you’re on a budget doesn’t mean your favors can’t be both creative and fabulous! Here, we’re showing you the top five reasons why match boxes are…

Logoed matchbooks have been a go-to giveaway for many years. But with the recent increase on smoking bans, it also declined in numbers. However, custom matchbooks have been making a comeback, and are listed as one of the most unique promotional items for parties and events. The idea of promoting…

Matchbooks are a great promotional item that many businesses decide to add to their corporate gift giving. This type of promotional item is useful, and the perfect way to  advertise your business. While there are free gifts offered by many companies, Matchbooks are one of the most popular choices. The…

The happiest time of the year is fast approaching. Naturally, business owners like you start thinking of what to gift your valuable customers with. Of course, you can give away shirts, mugs and

It’s October! The end of year is coming which means that the season of giving and sharing is fast approaching. Here are 10 reasons why you should thank your clients with custom matchbooks or color book matches. 1. It is fit for the holidays! The holidays are a season filled…

Nothing assures the profitability of any business than repeat customers. They are the lifeline of any industry. But with so many businesses today, each sporting the most brilliant of marketing strategies, how can your small company stand out and win the hearts of these customers? The Role of Custom Book…

Ask any finance expert and he’ll probably say that one of the best ways to generate repeat business is to give away promotional items like custom book matches. They’re handy, economical and effective. But how can these products encourage customers to do business with you on a regular basis? The…

Casinos. Bars. Restaurants.  These are just some of the places where you can find personalized book matches. Who uses them? Tourists, night owls, business owners, men, women – almost everybody. Why are these custom book matches still being used despite of the proliferation of other promotional materials that double as…

Using a resource that can have such a powerful impact as coasters logoed with a message can really be an inexpensive way of boosting your sales. You may want to have several different coasters made that depict the different types of beverages that you offer or promotions you are offering….

Have you been to a popular business’ product launch recently? If you have, chances are, you were given a couple of custom book matches. But what’s with these tiny souvenirs that make them appealing to business owners? Here are five reasons why: They are cheap. Yes, they are. You can…

The use of promotional products for branding can help your brand be seen, be noticed, and be remembered. Even something so small can command the attention of customers, even more so if it’s something that they can actually use and keep. With promotional items, we’re not just talking about a…

With millions of products all vying for that valuable customer attention, entrepreneurs like you sometimes wonder why some businesses make it big while others barely make it to their third anniversary. If you want to make a longer-lasting impression and reach a wider range of new and prospective clients, then…

A successful business is 20 percent hard work and 80 percent promotion. Businesses that are advertised have more chances of being noticed than brands with less consumer exposure. In order for products or services to come across to the public, the end-user must be convinced that the brand is the…

When it comes the marketing game, business owners have to really wise up in the medium and materials that they use to push their brand. Sometimes, the most effective method doesn’t really come in the form of extravagant gimmicks, but in the shape of little tokens instead—these little tokens, which…

If brand awareness could only grow on trees, then all business owners would enjoy the benefits of getting new customers day in and day out, but it doesn’t. This is the reason why companies, big and small, work hard to increase awareness for their brand and ultimately, their sales. What…

With so many businesses vying for that highly-valued customer attention, entrepreneurs need to be more effective with their marketing strategies. They try every possible means of grabbing their interest, from creating glitzy websites to giving away downloadable e-books, white papers and programs. But no matter how much technology has made…

Sometimes it’s the smallest details that really count, especially for your business. In the world of entrepreneurship, it’s always a matter of marketing and promotion in order to make your brand stand out for customers to take notice amongst tight competition. Besides dishing out on extravagant and expensive gimmicks, you…